This leading hotel group is one of the largest in the world and has received numerous awards for demonstrating innovation and an extraordinary level of service.
This leading hotel group aims to:
These goals demand that the hotelier extends the gathering of feedback beyond the traditional mechanism of surveys to include social listening intelligence from channels such as web reviews and social media.
We partnered with the hotel group to power its new guest experience program.
The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.
The hotel group now has a guest experience tool that gives it: