Our client is a multinational pharmaceuticals company operating in Russia.
Situation
Our client wanted to target young pharmacists (under 35 years old) more cost-effectively, on the right devices and channels, and with the right sort of information.
Approach
Outcome
Our research gave our client three key insights into its audience:
The client is using these insights to optimize its digital marketing strategy, setting the foundation for long-term relationships with this vital audience.