GfK’s RFID-based solution enabled our client to see actual shopper behavior in more detail than was ever possible before. This data will certainly help it to optimize store placements and improve its in-store position with retailers.
Equipped with insights from Social Media Network Analysis, brands can effectively segment and target groups, create highly-nuanced campaigns and ultimately have more impact.
GfK helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.
By partnering with GfK RealTime Effects, our customer were able not only to prove the effectiveness of our custom content - beyond the standard metrics - but also provide our brand partner with valuable insights for their own future marketing efforts.
An Eastern European food manufacturer increases brand relevance in the chocolate market.
We provided insights into young pharmacists’ online behavior to help a Russian pharmaceuticals company target this audience more efficiently.
GfK’s innovative research approach and its understanding of the industry and Nokia's specific business challenges were critical to deriving concrete and decision-ready recommendations for optimization of its digital communication strategy.
GfK was able to combine robust quantitative research with cookie-tracking methodology. This allowed the client to gauge exposure to Facebook advertising more realistically than it could with claimed recall.
GfK partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.
We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.
GfK's proprietary framework gave the client strategic guidance about how it could take ownership of a first-line treatment market.
GfK's qualitative and quantitative research gives Belgian retailers and manufacturers compelling insights into what happens at the breakfast table each morning.