The GfK insights help our clients' sales representatives to focus on the most valuable retail partners.
We helped this fashion retailer identify the most important tactics to attract a key customer base to its digital and real-world stores.
BSH wanted to ensure customers could easily configure and operate BSH smart appliances with the latest version of their connected mobile application.
Combining digital observation with traditional surveys, we reveal the purchase journey for people with this common medical condition.
We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.
Online communities offer a powerful and scalable way to get deep insight into consumer behavior. A pioneering online community study uncovers how Swedish families shop for, prepare and share evening meals.
GfK helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.
Philips Saeco is one of the world’s leading brands in manual, super-automatic and capsule espresso machines.
The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.
GfK’s RFID-based solution enabled our client to see actual shopper behavior in more detail than was ever possible before. This data will certainly help it to optimize store placements and improve its in-store position with retailers.
Equipped with insights from Social Media Network Analysis, brands can effectively segment and target groups, create highly-nuanced campaigns and ultimately have more impact.
GfK helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.