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  • Optimizing sales with geomarketing
    • 11/11/15
    • Fashion and Lifestyle
    • Geomarketing
    • Geo+MarketShares
    • Global
    • English

    Optimizing sales with geomarketing

    The GfK insights help our clients' sales representatives to focus on the most valuable retail partners.

  • Increasing fashion sales to 25-to-35-year-old women
    • 11/11/15
    • Fashion and Lifestyle
    • Brand and Customer Experience
    • Global
    • English

    Increasing fashion sales to 25-to-35-year-old women

    We helped this fashion retailer identify the most important tactics to attract a key customer base to its digital and real-world stores.

  • Creating a better user experience for the smart home
    • 10/19/15
    • Consumer Goods
    • User Experience (UX)
    • Connected Consumer
    • Global
    • English

    Creating a better user experience for the smart home

    BSH wanted to ensure customers could easily configure and operate BSH smart appliances with the latest version of their connected mobile application.

  • Gaining foresight into the needs of diabetes patients
    • 09/23/15
    • Health
    • Brand and Customer Experience
    • Global
    • English

    Gaining foresight into the needs of diabetes patients

    Combining digital observation with traditional surveys, we reveal the purchase journey for people with this common medical condition.

  • Getting to the heart of consumers’ perception of product quality
    • 09/23/15
    • Consumer Goods
    • Market Opportunities and Innovation
    • Global
    • English

    Getting to the heart of consumers’ perception of product quality

    We conducted a comparative study between our client’s current product range and that of its main competitor with respondents both pre-recruited and approached randomly. We set up separate panels to investigate consumer responses to four different categories that the company was planning to launch to the market.

  • Inspiring new ideas for marketing food to Swedish families
    • 09/16/15
    • Consumer Goods
    • Digital Market Intelligence
    • Global
    • English

    Inspiring new ideas for marketing food to Swedish families

    Online communities offer a powerful and scalable way to get deep insight into consumer behavior. A pioneering online community study uncovers how Swedish families shop for, prepare and share evening meals.

  • Optimizing outcomes by understanding the path to purchase
    • 09/15/15
    • Technology
    • Digital Market Intelligence
    • Global
    • English

    Optimizing outcomes by understanding the path to purchase

    GfK helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Brewing stronger coffee-machine sales
    • 09/14/15
    • Consumer Goods
    • Brand and Customer Experience
    • Global
    • English

    Brewing stronger coffee-machine sales

    Philips Saeco is one of the world’s leading brands in manual, super-automatic and capsule espresso machines.

  • Social media: Separating customer sentiment from the noise
    • 09/14/15
    • Automotive
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Social media: Separating customer sentiment from the noise

    The GfK Social Media Intelligence solution helped our client to understand customer sentiment about a new car model, allowing it to sharpen its marketing approach.

  • Boosting beer sales by mapping the in-store journey
    • 09/07/15
    • Consumer Goods
    • Brand and Customer Experience
    • Global
    • English

    Boosting beer sales by mapping the in-store journey

    GfK’s RFID-based solution enabled our client to see actual shopper behavior in more detail than was ever possible before. This data will certainly help it to optimize store placements and improve its in-store position with retailers.

  • Decoding the German fashion social network
    • 09/07/15
    • Fashion and Lifestyle
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Decoding the German fashion social network

    Equipped with insights from Social Media Network Analysis, brands can effectively segment and target groups, create highly-nuanced campaigns and ultimately have more impact.

  • Actionable ideas enhance SUV launch campaign
    • 09/03/15
    • Automotive
    • Brand and Customer Experience
    • Global
    • English

    Actionable ideas enhance SUV launch campaign

    GfK helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.

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