We investigated the role of social media chatter in generating awareness and readership of Vanity Fair’s Caitlyn Jenner issue.
We delivered insights on regional target group distribution to help a client optimize its sales force.
Our analysis revealed which of this jeweler’s sales channels were the most profitable.
We help camel active identify promising cities for expansion by developing a roadmap based on regional brand affinity and favorable retail conditions.
We helped our client to uncover growth potential of 20% by targeting promising regions.
The GfK insights help our clients to increase the investor’s return on investment by around one percentage point.
Our research helped this TV network shape its new television show featuring a Brazilian icon.
China Unicom, the second largest Chinese wireless operator.
Our insights help L’Oréal in Mexico to craft better marcomms strategies for the millennial generation.
GfK research helps a global travel group understand the purchasing behavior of holidaymakers and sharpen the effectiveness of its marketing and sales forecasting.
GfK researched one of Europe’s major auto manufacturers to determine the strength of its brand relationships with customers in the United States.
GfK rolled out a brand tracking program for an auto manufacturer that wanted to improve brand relationships with consumers.