Our catalog enables our client to offer comprehensive and authoritative product listings through its online publications.
We calculated the regional market potential for our client’s product line categories. This allowed the retailer to optimize these product lines at the chain store level, resulting in cost savings and a more effective response to local demand.
Alpirsbacher Klosterbräu is a regional German brewery. They use our geomarketing software to analyze and objectively evaluate its regional sales and then optimize its business.
We conducted a mystery shopping program in multiple retail channels and across 28 countries to assist our client with improving its channel strategy.
Our shopper conversion pilot project demonstrated how we can help manufacturers and retailers decode consumers’ decision-making processes.
We helped a beauty company in Japan identify innovation opportunities in the haircare market.
We helped an IT vendor explore how it could work with service providers to capture consumer TV opportunities.
This video outlines the successful collaboration between GfK and DATEV on more than 150 user experience projects for DATEV's software.
We helped our client understand ways of improving its brand relationships with its target audience.
We help a European automaker conduct user experience and usability research for its navigation and infotainment systems.
We helped a large specialty chain store revitalize its strategy, consumer target and brand positioning to become more competitive in a fast-changing market.
Our research gives our client insight into the “moment of truth” in antidiarrheal drug purchases.