We help one of the world’s largest retailers improve its online shopping experience, increase sales and compete more effectively with digital rivals.
Our research suggests that shifting investments from paid and owned media to optimize the user experience can more effectively lift long-term brand equity.
We provide a market leader in the German telecom market with real-time insight into competitors’ pricing strategies.
We aimed to improve the user experience of Deutsche Bahn’s touchscreen user interface for customers, thereby improving the ticket- buying experience.
Our product data and ecommerce technology solutions empower S.P. Richards’ dealers to increase their online sales.
Our shelf analysis and print advertising monitoring services help one of the world’s largest technology companies understand the latest retail trends affecting its key hardware categories.
We conducted a shopper and point of sales analysis to refine a company’s shelf concept in the Italian kitchen appliance market.
Our forecasting solutions gives a retailer insight into the growth it can expect across 96 product groups for two financial years.
“Optimizing assortment in our sector is a challenge. Thanks to GfK, we were able to re-design the category offer, increasing its performance. We will expand this approach to some other countries.”
Our research helps our client allocate resources to the most effective retail strategies.
We investigated price elasticity in the European cartridge and toner market.
Our research helps our client allocate marketing resources to the most effective retail strategies.