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Information architecture

Effective interfaces need a good foundation. We translate user needs and mental models, business objectives and technological constraints into a wireframe structure that meets the demands of the interface.

Information architecture (IA) is the blueprint for structuring information and content on a site or in an application so it meets user expectations. The focus of IA is the definition of the interface’s structure, organization, navigation and labeling.

To describe the IA of an interface, we create functional outlines to identify needed functionally and page maps and wireframes to describe how the content and functionality are laid out on each page. The result is a solid foundation for an intuitive interface that reflects findings and insights from user research and user interface testing.

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Shailesh MangaGlobal Lead, User Experience