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Promotion and causal retail

In order to ensure maximum sales, you need to offer promotions and incentive.

We help you gauge the return on investment (ROI) of your causal marketing activity, whether it’s printed vouchers, web offers or in-store promotions.

We identify and analyze all pricing, placement and promotions at stock-keeping unit (SKU) level, while they are live, and can also monitor the impact on your sales.

Our solutions cover the following areas:


Contact Us

Laurence MichaelGlobal Head, Retail

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 GfK’s assortment insights have helped our sales and marketing teams make successful decisions that impact our business on a daily basis – even down to the shop level. Ultimately, they have helped our sales team build stronger relationships with our vendors.

Major consumer electronics retailer, Germany.