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Product design and optimization

There is a risk in launching any new product. So how do you spot the concept that has the most potential, and then position it successfully?

We help you identify the gaps in the market, design and test your concepts in line with your target audience, and optimize your product positioning.

Our solutions support you across three critical stages:

Idea development

By monitoring and integrating the latest consumer and market trends, we identify important white spaces. We help you create and design ideas that are in line with market opportunities, and run idea screening to filter the most favorable options. .

Product Design

Based an understanding of your customers and market, we turn the best ideas into specific products that maximizes the market opportunity and provides a compelling user experience.

Product / service positioning and optimization

We examine your product concept, pricing and packaging to maximize their potential from both a market and an operational perspective. Added to this, we continuously track consumer retail activity in certain industry groups, to identify what is currently successful, where and at what price.

Innovation roadmap

We look ahead to see when and where is best to launch your new products, assessing the market and brand readiness and highlighting your optimum consumer segments.

With our approach, you get the complete picture on the market you’re entering, and where and how your product fits in. This guarantees you have the best information to optimize your product design.

Read more about product design & optimization