Our media measurement
We have international and local experts who ensure all of our research is conducted using global best practices, tailored to respond to local conditions and challenges.
In many countries, we use four complementary measuring technologies to generate a central metric for total TV viewership, both live and time-shifted.
Read more about our TV Audience Measurement.
We know more about consumers and how to reach them with print than any organization in the world. We provide print currencies across key markets - and we’re pioneering innovative approaches to measuring the total footprint of print brands, including digital editions.
By employing a combination of passive and active measurement technologies, we generate precise minute-by-minute listener metrics.
We produce out-of-home marketing intelligence, capturing exposure to scores of out-of-home advertising vehicles.
Online and mobile
We track digital campaigns, segment target groups and measure the audiences of websites. We identify who is using smart phones, tablets and e-readers and what activities they use their devices for.