Advertising and communications optimization
Getting your advertising and communication right can dramatically boost your performance. Our insights help you target, test and optimize your marketing strategy and activities, to ensure you are reaching the right audience with the right message, and via the right channels.
We do this by examining the full picture across three core areas:
Advertising and communication planning
We identify which are the right consumer segments for your brand, products or services, and where the best growth opportunities lie. We evaluate the full retail landscape and projections on demand. And we benchmark your current performance across all channels, to understand what is working and what areas need support.
Next we test variations of your advertising and communication across multiple channels, including POP, to identify what achieves the best result.
Advertising and communications effectiveness
Finally, we monitor the ongoing effectiveness of your advertising and communications, to help you demonstrate ROI and react fast to market changes.