Möchten Sie zur deutschen Seite wechseln?JaNeina
Close
Smart Automotive Insights image

Smart insights: Technology

In today’s connected society, technology impacts all industries - driving opportunities and accelerating the speed of innovation.

To stay competitive, technology companies need to understand consumers’ evolving experiences and choices.

Our technology market research experts deliver smart insights to create engaging and relevant concept designs, product positioning, advertising and customer experiences. Our technology industry expertise spans IT and IT B2B, consumer electronics (CE), photo, office equipment and telecommunications market performance, consumer research and trends.

TechTalk newsletter

Get the latest GfK Technology news

Discover the latest Technology industry insights, trends and market data with our Tech Talk newsletter.

Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 07/19/17
    • Technology
    • Promotion and Causal Retail
    • Global
    • English

    Combating price erosion in the consumer electronics market

    We give a major multinational manufacturer daily visibility into retail pricing for its products so it can enhance its pricing policy.
    • 07/11/17
    • Fashion and Lifestyle
    • Technology
    • Global
    • English

    The devil wears smartwatches: Why fashion brands are sizing up the wearables market

    It’s safe to say that many of the first smartwatch devices to hit the market were seen by consumers as kind of ugly, a little bit clunky and certainly nothing you’d catch Miranda Priestly wearing on her wrist. And as discussed in Tech Trends, wearables on the whole have yet to make their mark across today’s global industries. But now, with the help of big fashion brands, we’re starting to see some attractive developments and growth potential for these products. Fashion brands have clocked that smartwatches can be a lucrative area within the wearables market – primarily because models that look appealing matter most to a large number of consumers. Health and fitness trackers currently dominate the marketplace. Our latest data from January – March 2017 shows that in Europe, they account for 54% of unit sales in the region while in Asia the figure is 47%. Meanwhile, smartwatches are still in second but increased to 31% and 20% respectively.* So far, wearables have suited consumers whose main focus is to stay in shape – but what’s out there for people who want to embrace the latest technology and look stylish at the same time?

    Watch out for the real trend setters

    This is where designer brands have the edge. The technology industry has been known to set trends, but let’s not forget that fashion is no slouch in this department. Fashion businesses think about design. Before getting bogged down with the technical details, their first priority is to produce something that looks good. And this is where the opportunities lie. After all, wearables, as the name suggests, should be items people are able to wear – without looking like Inspector Gadget.

    Giving consumers what they want

    Tech players have tended to focus on device features as they cater for specific segments. This has brought success in sectors such as Health but as a result we’ve often seen a “one size fits all” approach to looks because design has been somewhat of an afterthought. Meanwhile, brands such as Michael Kors and Fossil have been offering fashion conscious consumers smartwatches that come in different styles and colors for different seasons and genders. They have started to think like their consumers and identified that it’s choices they may be after. The key issue here is whether design alone will be enough to boost smartwatch growth. Will consumers want more than a cool brand name if they are shelling out high sums of money for this technology?

    What needs to happen?

    To succeed, fashion companies must nail the looks as well as the technology of their wearable devices. It’s important that they include enough features for a smartwatch to be worth purchasing over a normal watch, but not too many that the device is overwhelming and confusing. This combination will be vital and opens up possibilities for tech and fashion companies to work together to realize growth in this market. Of course, there is a long way to go before we see smartwatches on the Paris catwalk, however, if designers continue to make strides in this area there may be a positive future for the wearables market. * Estimated total market base GfK POS data Jan 17 – Mar 17 from 16 European countries and CN, JP, KR, AU, TW, SG, HK, MY hbspt.cta.load(2405078, '21a485b5-4b1f-4174-9057-4e4a57d01b68', {});
    • 07/10/17
    • Technology
    • Connected Consumer
    • Global
    • English

    Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend

    We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
    • 07/10/17
    • Technology
    • Connected Consumer
    • Global
    • English

    Tech Trends 2017: Why 5G is one of the biggest mobile technology trends

    We have identified and included what will certainly be one of the biggest trends of the future – 5G. Explore our infographic and find out more.
Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

  • Mystery Shopping

    Mystery Shopping

    Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.

Contact us
General