GfK. Growth from Knowledge

Market research and the insights derived from it play an important part in society today. Decision-makers in businesses and the public sector develop their organisations largely on the basis of consumers’ and citizens’ views expressed in market research. Everyone who participates and shares their views in research influence the development of society, on a large and small scale.

GfK is one of the largest and oldest market research companies in Sweden and the world. We originate from the University of Nuremberg, Germany, where research into consumer behaviour was initiated as early as 1925. We are proud to carry on this legacy.

In Sweden, we have been among the market leaders since 1967. We offer a range of services no other company in our field in Sweden does. We have specialists in most areas – areas that I hope you will look into here on our website and then contact one of our specialists.
 
When using our services fully, we are an active partner in business development, delivering solid, reliable statistical facts. We provide in-depth understanding of customer attitudes, we know markets and special areas and we always provide tangible insights and action recommendations. And the genuine and unique GfK spirit represented by our employees is highly valued by many people. Welcome to GfK! 

GfK. Growth from Knowledge

Ingemar Erlandsson, MD GfK Sverige