About us
GfK conducts market research with world-leading data collection, processing and analysis. That is fundamental to our corporate culture. In addition, our clients have access to a number of events and publications:
GfK Market Intelligence Review – MIR -our
bi-annually MI-magazine. Order the first issue from 2009 here.
Order the second issue from 2009 here.
GfK Insite – our international staff and client magazine
GfK Insight Days – our yearly national client event
GfK Research Summit – our yearly international client event
GfK Academy – our international training courses
GfK and Superbrands in tight nordic cooperation
Superbrands and GfK has launched a nordic cooperation regarding the brand study that identify the strongest brands in each of the Nordic countries. "In GfK we found a perfect and long term partner for our brand studies in the Nordic countries" says Robert Scherman, MD for Superbrands in the Nordic.
GfK. Growth from Knowledge
Welcome to the wonderful world of market research!
Ulf Hillstedt, VD GfK Sverige
Market research and the insights derived from it play an important part in society today. Decision-makers in businesses and the public sector develop their organisations largely on the basis of consumers’ and citizens’ views expressed in market research. Everyone who participates and shares their views in research influence the development of society, on a large and small scale.
GfK is one of the largest and oldest market research companies in Sweden and the world. We originate from the University of Nuremberg, Germany, where research into consumer behaviour was initiated as early as 1925. We are proud to carry on this legacy.
In Sweden, we have been among the market leaders since 1967. We offer a range of services no other company in our field in Sweden does. We have specialists in most areas – areas that I hope you will look into here on our website and then contact one of our specialists.
When using our services fully, we are an active partner in business development, delivering solid, reliable statistical facts. We provide in-depth understanding of customer attitudes, we know markets and special areas and we always provide tangible insights and action recommendations. And the genuine and unique GfK spirit represented by our employees is highly valued by many people. Welcome to GfK!
GfK. Growth from Knowledge
Headquarter
GfK Sverige AB
S:t Lars väg 43
SE-221 00 Lund
+46 46 18 16 00
Post adress:
Box 401
SE-221 00 Lund
Sweden
556110-3937
Office
GfK Sverige AB
S:t Eriksgatan 44 2nd floor
SE-112 34 Stockholm
+46 8 791 31 00