The GfK Retail Panel
The retail panel is a regular survey monitoring sales of specific products and product categories, using a range of Internet, retail outlets (e.g. high street, mail order) and companies (e.g. resellers).
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In this way, we supply trade and industry with highly accurate, up-to-date information.
Speculation and opinions are replaced by measured facts about sales, purchases, stocks, selling prices and distribution of individual items in defined outlets.
In addition to basic representative panels, which cover a large section of the market, special panels and trend panels are also gaining in importance. They provide monthly, weekly and in some cases even daily information in response to increased client demands.
Our panel monitoring includes:
- Market size by value and volume
- Distribution channel by value and volume
- Technical characteristics of market structure
- Market structure by price and price category
- Market share by brand
- Model/SKU level data