• What is a Retail Panel?
• Elements of a Retail Panel
• Benefits of a Retail Panel
  • For Retailers and Resellers
  • For Manufacturers

The GfK Retail Panel - long term benefits for decision makers

The range of data provided by GfK Retail and Technology facilitates a comprehensive analysis spectrum; from the smallest unit, to product model, via the brand to the market as a whole.

Static and dynamic analyses of a company's positioning, as well as that of its competitors (in terms of product life cycle, range on offer, distribution policy and pricing policy) provide a clear picture of strengths and weaknesses, profit and loss, strategic focus and operational implementation. 

GfK Retail and Technology clients enjoy the long term benefit of a comprehensive market overview obtained by monitoring a vast range of different markets and outlets. As a result, clients can uncover potential risks and opportunities whilst assessing the competition.