GfK Retail and Technology - sales research and market expertise

GfK Retail and Technology is the world's leading market researcher for tracking point-of-sale (POS) data in technical consumer goods and entertainment media markets.

We receive data from retailers and resellers in more than 70 countries worldwide. The GfK data platform, StarTrack, compiles this data and provides retailers, manufacturers and industry leaders with comparable information at both country and international level.

Make sense of the ever shifting world of consumer durables. Join the GfK network.  More >>

Innovation drives growth in technical goods

The worldwide markets for technical goods are continuing to expand, with consumer spending on audio, video, photographic, IT and telecommunications hardware forecast to rise by 9% to EUR 462 billion (USD 680 billion) this year.  More >>

GfK survey suggests US retail picture not as bleak as predicted

With many industry experts downcast over the prospect of an apparently imminent recession, US consumers have surprised economists with stauncher than expected spending.

The results of GfK Audits & Surveys' National Retail Census suggest that while the situation is certainly far from agreeable, it may not be as catastrophic as some fear.  More >>