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Trends and Forecasting

Tendințe și prognoze

În prezent, viteza de intrare pe piaţă a noilor oferte şi scurtarea ciclului de viaţă al produselor pun o presiune enormă pe companii. Comportamentul de cumpărare evoluează mai rapid ca niciodată.

Pentru a avea succes, companiile au nevoie de previziuni de vânzări precise, bazate pe analize robuste şi de cele mai actualizate date privind tendinţele pieţei şi ale cumpărătorilor.

Oferim prognoze detaliate privind cererea consumatorilor în domeniultehnologiei, precum şi date despre tendinţele pieţei globale de tehnologie.

Previziunile noastre sunt realizate cu ajutorul celui mai mare eşantion de date colectate din punctele de vânzare, îmbinat cu experienţa noastră  pe pieţele locale şi globale. Acest melanj le oferă clienţilor noştri prognoze granulare precise, bazate pe date actuale despre evoluţia viitoare a cererii, anticipând ce produse vor cumpăra consumatorii, în ce cantitate, la ce preţ şi prin ce canale. 

Prognoze pentru investitori şi pieţe de capital

Investitorii instituţionali se confruntă cu presiuni tot mai mari pentru a obţine performanţe. Pentru a avea succes, companiile au nevoie să observe tendinţele semnificative încă din stadiile timpurii. Acestea au nevoie de informaţii complexe, pe care să se poată baza, despre oportunitățile de investiţii. 

Oferim investitorilor prognoze robuste, cu ajutorul celui mai mare eşantion de date din punctele de vânzare din lume. Prognozăm şi documentăm punctele de cotitură în evoluţia cererii, oferind analize periodice şi detaliate referitoare la companiile producătoare de hardware, şi noi tehnologii pentru consumatori.

Previziunile noastre le permit investitorilor să facă recomandări de succes, pe baza unor surse credibile, care respectă cu stricteţe standardele din domeniu.

Noutăți

Găsiți cele mai noi date și interpretări pentru soluțiile legate de Tendințe și prognoze. Vedeți toate informațiile

    • 11/30/16
    • Public Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Global
    • English

    Generosity lives: Four in ten people help others a minimum of once a month

    Mexico, USA and Netherlands lead for populations who help others a minimum of once a month. Men slightly ahead of women overall, while 20-29 year olds lead across age groups.
    • 11/24/16
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Consumer climate stabilizes at the end of the year

    Findings of the GfK Consumer Climate Study for Germany for November 2016
    • 11/23/16
    • Consumer Goods
    • Trends and Forecasting
    • Global
    • English

    Forecasting the 2017 market for Major Domestic Appliances

    Things are looking up for the global major domestic appliances (MDA) market in 2017. After a rather difficult year in 2016, where the market has grown by less than 1% overall, we forecast global revenue in 2017 will be a solid +4%, reaching $193 billion. This would make it the second best year after the record turnover of $196 billion measured in 2014.

    Factors driving Major Domestic Appliance growth

    Low interest rates and inflation in many regions are driving historically high levels of consumer spending. On top of that, real estate markets are booming, especially in Germany, France, Benelux and Scandinavia – leading to higher durable goods spending, such as built-in home appliances. The demographic trend in Europe towards smaller households also adds to this increased demand for home appliances. With many consumers having more money in their pockets, the MDA market will be driven by innovative, premium smart products, such as energy efficient washing machines, heat pump tumble dryers, bottom freezer fridges with ‘No Frost’ technology, inductions hobs and self-cleaning ovens. Smart, connected appliances are currently experiencing limited demand in Europe, but we expect them to grow fast in the next years. Online sales will outperform the average market development, at the expense of the smaller traditional retail outlets.

    Exploring the global MDA markets

    According to our GfK forecast data, the global market for Major Domestic Appliances will grow solidly by +4% in 2017, driven by high consumer confidence in Europe and North America, a strong development in India, and a modest recovery in China, Russia and Brazil, whose once buoyant markets have recently suffered from a deterioration of economic and geo-political conditions. Growth drivers for the developed countries in Europe and North America are a favorable macroeconomic environment with historically low interest rates and strong real estate markets. Built-in products will profit strongly from this development, and we will observe an increase in purchases of more premium products with innovative features. The sluggish market in China will be supported by a strong increase in online sales and replacements of older products. India and other developing countries in Asia will grow strongly with better educated, young families and household penetration rates which are still very low. The markets in Russia and Brazil are expected to stabilize with a stronger World economy and subsequently higher crude oil and raw material prices.

    Summary

    With the MDA market poised for growth, appliance manufacturers should capitalize on the market conditions with new innovate products that give consumers what they want. While increasing consumer awareness of the smart home will lead to greater adoption of smart products and appliances over time, it will be the products that seamlessly improve the lives of their owners that will find the most success. Natalia Andrievskaya is the Global Director of Major Domestic Appliances. For more information or to share your thoughts, please email Natalia.Andrievskaya@gfk.com.
    • 11/16/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    What now? The consumer mood – it may not be what you think

    Cisco Systems has recently been running an ad of Ewan McGregor marveling over the technologies transforming the world – Growing lettuce in space! Protecting rhinos with drones! Apps for clean water! – then, peering at a glass of water, concluding “looks half full to me!” It seems an oddly asynchronous message for the cacophonous election cycle that’s just come to a close in the US. But it has a point.

    Consumer sentiment is pretty solid

    As we reported recently in the GfK Consumer Life “Mood of the World” webinar summarizing the first release of data from our 2016 Global Survey, consumer sentiment in the US and globally this year is, actually, pretty solid – much better than the claims and counter-claims the political world would have you believe. More than two in three consumers, both in the US and the world, tell us they’re at least somewhat confident they’ll be better off financially in the coming year. That is substantially better than the lows of the Great Recession (+10 percentage points globally vs. 2009; +15 points for the US), and marks the third straight year of confidence in the 2-in-3 range. Our latest research on the US suggests the trend of an improving consumer mood has continued. About 1 in 3 Americans feel it’s a good time to buy the things they want and need; that is double the lows of the Great Recession. More than 6 in 10 describe themselves as “generally optimistic” about their personal situation; that, too, is markedly higher than the recession.

    Consumer values conducive to innovation

    A lot of theories are being put forward to explain Donald Trump’s surprising win in the US election. Clients are beginning to ask what the implications are for them. Decades of research have taught us to resist simplistic explanations; stay close to what your consumers are saying; and, as my colleague Kathy Sheehan wrote recently in this space, not forget “the long view”. It may be that how people feel about the country and how they feel about their personal situation are following two different tracks; indeed, our research has been pointing to this for several years. So what can you do? Focus on what you can affect. We have been telling clients we see this as a time for marketplace innovation. Our research on personal values has certainly been saying that. Both globally and in the US consumers are putting a higher priority on values conducive to innovation, in particular, Creativity, Open-mindedness, and Knowledge. There’s a mantra worth remembering in here: the future belongs to those who are creative, smart, and open.

    Are your strategies in sync?

    The marketplace, similarly, is telling us this is a time for innovation. Amazon’s Echo virtual digital assistant is on a first-year sales pace comparable to the Apple iPhone in 2007.  Fitness and health trackers like Fitbit, which seem to be only hints of what to come, continue to show a strong sales pulse; 53 million units are expected to be sold this year. New looks are coming to categories across the marketplace. In food, for example, meal kit services like Blue Apron, Hello Fresh, and Purple Carrot are pushing north of $1.5 billion on a formula of letting consumers bypass meal planning and shopping to focus on what they find most fun – cooking. New competitors like Whole Foods and Williams-Sonoma suggest continued inroads for the concept. It’s no time for rose-colored glasses. Still, our data point to continuing momentum from consumers to move forward. It may be that there is still a glass half full in your future. For more information or to share your thoughts, please email jon.berry@gfk.com.
Contact GfK
Cristina Vasile
Romania
004021205-5500