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Trends and Forecasting

Tendințe și prognoze

În prezent, viteza de intrare pe piaţă a noilor oferte şi scurtarea ciclului de viaţă al produselor pun o presiune enormă pe companii. Comportamentul de cumpărare evoluează mai rapid ca niciodată.

Pentru a avea succes, companiile au nevoie de previziuni de vânzări precise, bazate pe analize robuste şi de cele mai actualizate date privind tendinţele pieţei şi ale cumpărătorilor.

Oferim prognoze detaliate privind cererea consumatorilor în domeniultehnologiei, precum şi date despre tendinţele pieţei globale de tehnologie.

Previziunile noastre sunt realizate cu ajutorul celui mai mare eşantion de date colectate din punctele de vânzare, îmbinat cu experienţa noastră  pe pieţele locale şi globale. Acest melanj le oferă clienţilor noştri prognoze granulare precise, bazate pe date actuale despre evoluţia viitoare a cererii, anticipând ce produse vor cumpăra consumatorii, în ce cantitate, la ce preţ şi prin ce canale. 

Prognoze pentru investitori şi pieţe de capital

Investitorii instituţionali se confruntă cu presiuni tot mai mari pentru a obţine performanţe. Pentru a avea succes, companiile au nevoie să observe tendinţele semnificative încă din stadiile timpurii. Acestea au nevoie de informaţii complexe, pe care să se poată baza, despre oportunitățile de investiţii. 

Oferim investitorilor prognoze robuste, cu ajutorul celui mai mare eşantion de date din punctele de vânzare din lume. Prognozăm şi documentăm punctele de cotitură în evoluţia cererii, oferind analize periodice şi detaliate referitoare la companiile producătoare de hardware, şi noi tehnologii pentru consumatori.

Previziunile noastre le permit investitorilor să facă recomandări de succes, pe baza unor surse credibile, care respectă cu stricteţe standardele din domeniu.

Noutăți

Găsiți cele mai noi date și interpretări pentru soluțiile legate de Tendințe și prognoze. Vedeți toate informațiile

    • 09/15/17
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    Consumers are stressed, but confident: Surprising results from our Mood of the World 2017 study

    “I read the news today, oh boy”, John Lennon wrote this in 1967, but it seems every more appropriate today.  The news alert goes off on your mobile, and you think – what has happened now?  Terrorism?  Natural disaster?  North Korea?  Do you wonder how this seemingly constant barrage of anxiety-producing news is impacting people around the world? At GfK Consumer Life, every year since 1997, we conduct a survey of people all around the globe.  Many of the questions we ask have been asked for the past 20 years.  This gives us a unique perspective on how people are feeling today and reacting to the world around them.  These insights are used by global businesses and organizations to help them understand how their target markets are evolving, help them develop new products and services, and create more effective and relevant messaging. Our 2017 study is just out of the field and we’ve learned some interesting things about how people are reacting and adapting to the world around them.

    Consumers feeling stressed

    One of the things we’ve found is that people are reporting higher levels of stress.  This probably isn’t all that surprising, but the magnitude of the increase is nonetheless pretty startling.  91% of global respondents in our study report they find at least one of 14 problems to be a cause of stress in their life, and that number is up 20 points since 2015.  But it is not just the problems of the outside world that are stressing us out.  Stress is also coming from the pressure we are putting on ourselves, our health and day-to-day finances.

    Confidence still high

    Yet what is interesting about this stress is that it doesn’t appear to be dimming global consumer confidence.  Seven out of ten global consumers feel that they will be better off financially in the next 12 months – a number that has been quite steady globally since 2014 (and indeed, just a little bit better than where we were in 2016). Perhaps this is because despite all the talk about division and polarization, in many ways, people around the world are more alike than they have ever been.  Proliferation of mobile devices enables similar, on-the-go lifestyles.  Globally, our data shows that people feel less constrained by societal expectations related to gender and age.  Increasing global urbanization means that there are converging urban lifestyles.  Let’s face it, being late for work because you got stuck in traffic is just as frustrating whether that traffic is in Mexico City, Shanghai, or New York.

    Conclusion

    Expectations, or more specifically, rising expectations – that people have of themselves, of the products they use and the brands they buy – are contributing to both increased stress levels and sustained consumer confidence.  The fact that these two dynamics are happening at the same time is truly new news. Kathy Sheehan is Executive Vice President and General Manager of GfK’s Consumer Trends team. She can be reached at kathy.sheehan@gfk.com. hbspt.cta.load(2405078, 'fb44dca3-5899-4ef0-8edc-25a8ee2daec4', {});
    • 09/06/17
    • Technology
    • Trends and Forecasting
    • Global
    • English

    #Decade: What ten years of hashtags tells us about consumers today

    On August 23, the hashtag turned 10 years old.  Before achieving internet fame, it was previously known by most as the pound sign, a symbol used primarily to complete requests on customer service phone calls.  But a decade ago, everything changed thanks to an entrepreneur named Chris Messina who was looking for a way to organize conversations among different groups on Twitter. Even if you’re not that active on social media, it’s likely that hashtags are a part of your life – they’ve worked their way into everything from news articles to our daily slang to, as of 2014, our dictionary.  It’s estimated that around 125 million hashtags are shared each day on Twitter alone, with other social networks like Instagram and Facebook adopting them en masse as well. Hashtags clearly aren’t going anywhere.  What can the rise, and continued cultural dominance, of this symbol tell us about where consumers, and brands, are headed?
    • Simplify the experience. At its core, the hashtag is a method of organization – an easy way to filter through endless social media posts to find the content most relevant to you.  Our GfK Consumer Life findings consistently show that consumers want more streamlined experiences in every aspect of their lives.  The personal value of simplicity (keeping your life and mind as uncluttered as possible) has risen four ranks in importance since 2011, and nearly one in three (32%) Americans today are willing to pay more for products that make their lives easier.  As this trend continues to dominate, brands that offer more efficient solutions will thrive.
    • Support the search for like-minded peers. The advent of social media has made it easier than ever to find a group, or multiple groups, where we can feel that we belong.  According to recent research from GfK Consumer Life, nearly three in ten (27%) Americans go so far to say that belonging to groups that share their interests or beliefs is essential to their well-being – almost as many (25%) feel that the groups they belong to say a lot about them.  Hashtags have made it easier than ever to “find your tribe” and communicate with them easily – no simple feat given the pace at which our social media feeds are multiplying.  Whether you’re catching up on “Game of Thrones” reactions or mobilizing for social change, hashtags connect you to the right people.
    • Let consumer input drive the future of your brand. Perhaps one of the most interesting details about the hashtag’s origin story is that the idea came from a user of Twitter, not from its executives or developers.  In fact, many other features that are now core Twitter elements originated outside of the company’s four walls, including the word “tweet” and the brand’s signature bird icon.  Enabled by social media and other innovations, the past ten years have seen consumers get far more involved in shaping a brand’s offerings, communications, and so much more.  As GfK Consumer Life data demonstrates, most (82%) Americans tend to trust one brand over another when the company listens and responds to customer needs, complaints, and feedback; another 68 percent say that brands who prioritize customer needs over profits are more likely to earn their trust.  It’s reasonable to anticipate that these brand expectations will continue to dominate consumer mindsets as time goes on.
    • Carefully develop your brand’s voice. Having a social media presence allows brands to communicate directly with consumers and many other audiences.  It also gives them a real-time channel for timely announcements, responses to current events, and updates associated with ongoing campaigns.  But as they join the online conversation with hashtags and the like, brands must be cautious – or they’ll immediately face social media backlash.  Whether they find themselves unintentionally soliciting negative feedback, or appearing unconcerned with larger social issues, the damage can be instant – and dramatic.
    Not only do hashtags tell us a lot about the brands, news, trends, and pop culture that people care about, the mere usage of this symbol online gives us a deeper picture of evolving consumer priorities and behaviors.  As social media continues to grow and play an even larger role in our lives, it’s likely that the next ten years of the hashtag will be as important as the first ten. Rachel Bonsignore is a Senior Consultant on the Consumer Life team at GfK. She can be reached at rachel.bonsignore@gfk.com. hbspt.cta.load(2405078, '4698ab70-024a-406a-a71a-d250e9b06488', {});
    • 08/30/17
    • Press
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Global
    • English

    Smart TVs gaining ground

    GfK findings for the global TV market on the occasion of IFA 2017 in Berlin.
    • 08/30/17
    • Press
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Global
    • English

    Bluetooth and multiroom are still trending

    GfK findings for the global audio market on the occasion of IFA 2017 in Berlin.
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