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Trends and Forecasting

Tendințe și prognoze

În prezent, viteza de intrare pe piaţă a noilor oferte şi scurtarea ciclului de viaţă al produselor pun o presiune enormă pe companii. Comportamentul de cumpărare evoluează mai rapid ca niciodată.

Pentru a avea succes, companiile au nevoie de previziuni de vânzări precise, bazate pe analize robuste şi de cele mai actualizate date privind tendinţele pieţei şi ale cumpărătorilor.

Oferim prognoze detaliate privind cererea consumatorilor în domeniultehnologiei, precum şi date despre tendinţele pieţei globale de tehnologie.

Previziunile noastre sunt realizate cu ajutorul celui mai mare eşantion de date colectate din punctele de vânzare, îmbinat cu experienţa noastră  pe pieţele locale şi globale. Acest melanj le oferă clienţilor noştri prognoze granulare precise, bazate pe date actuale despre evoluţia viitoare a cererii, anticipând ce produse vor cumpăra consumatorii, în ce cantitate, la ce preţ şi prin ce canale. 

Prognoze pentru investitori şi pieţe de capital

Investitorii instituţionali se confruntă cu presiuni tot mai mari pentru a obţine performanţe. Pentru a avea succes, companiile au nevoie să observe tendinţele semnificative încă din stadiile timpurii. Acestea au nevoie de informaţii complexe, pe care să se poată baza, despre oportunitățile de investiţii. 

Oferim investitorilor prognoze robuste, cu ajutorul celui mai mare eşantion de date din punctele de vânzare din lume. Prognozăm şi documentăm punctele de cotitură în evoluţia cererii, oferind analize periodice şi detaliate referitoare la companiile producătoare de hardware, şi noi tehnologii pentru consumatori.

Previziunile noastre le permit investitorilor să facă recomandări de succes, pe baza unor surse credibile, care respectă cu stricteţe standardele din domeniu.

Noutăți

Găsiți cele mai noi date și interpretări pentru soluțiile legate de Tendințe și prognoze. Vedeți toate informațiile

    • 07/19/17
    • Press
    • Trends and Forecasting
    • Global
    • English

    The EU consumer climate remains friendly

    The positive mood among European consumers has also continued into the second quarter of 2017.

    • 06/29/17
    • Health
    • Technology
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Connected Consumer
    • Global
    • English

    Teenagers and higher-income households most likely to struggle with technology addiction

    One in three people find it difficult to take a break from technology, even when they know they should. China, Brazil and Argentina have highest levels who struggle to take a tech break. People in Germany, Netherlands and Belgium lead for finding it easy to ‘unplug’ .
    • 06/29/17
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Consumer climate in Germany picking up further

    Findings of the GfK Consumer Climate Study for June 2017
    • 06/28/17
    • Consumer Goods
    • Trends and Forecasting
    • Global
    • English

    Dads are shopping more and brands are important anchors

    Dads are changing.  As more mothers have entered the workforce and become empowered outside of the home, dads have become more engaged with household chores like cooking, cleaning, and grocery shopping.  These trends are not just born of necessity; in the US, Canada, and countries around the world, it has become more acceptable for dads to take on what might once have been seen as a mom’s tasks and roles.

    Opportunities in the grocery store

    Grocery shopping, in particular, is an area that has seen significant growth for dads.  According to GfK’s Consumer Life Global study, 78% of dads around the world shop for groceries weekly, a rise of 9 percentage points since 2009.  The increase is particularly pronounced in North America, where 87% of Dads do a weekly grocery shopping trip, an increase of 12 percentage points since 2009.

    The implications for brands

    These shopping trends have implications for brands of all categories — especially those in the consumer packaged goods space.  In our recent webinar series, “The New Contract between Moms and Dads” we explored three anchors that are important for brands to keep in mind when targeting the increasingly important dad segment of the buying population:
    1. Dads buy from brands they trust. More dads today indicate that they only buy products or services from a trusted brand.
    2. Dads are interested in what others have to say about brands. Dads are more likely than moms to agree that they are “interested in other people’s opinions about what products and services to buy.” While moms feel more confidence in selecting one brand over another based on characteristics, dads will look to the influence of others to aid their decision.
    3. Dads buy nostalgia. In the US, dads are significantly more likely than moms to buy brands they grew up with.  They will share their past and present memories of these brands with their children, as well.
    Today’s dad is much different from dads of the past.  They have increasing power and influence in the home and at the shelf.  Brands in particular are important anchor points and should establish themselves as (modern) dad friendly.  Expect these trends to continue to accelerate as the next generation of dads (aka the Now Generation) will continue to increase their shopping and other household responsibilities.  Take into account the key anchors – trust, influence, and nostalgia – to be successful with dads at the shelf. Tim Kenyon is Vice President on the Consumer Life team at GfK. He can be reached at tim.kenyon@gfk.com. hbspt.cta.load(2405078, '129c015c-0a3c-47b2-b4c7-516d3d2adcac', {});
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