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Monitorizarea punctelor de vânzare

Retailerii şi producătorii se află sub o presiune constantă de a dezvolta produse şi servicii care să le maximizeze vânzările şi profitul și de a-şi loializa clienţii.

Succesul se bazează pe accesul la cele mai noi date de vânzări în retail, îmbinate cu înţelegerea produselor şi serviciilor care obţin cele mai ridicate și  sau mai scăzute performanţe pe piaţă. Având aceste date, companiile îşi pot seta strategii clare de dezvoltare și să își  eficientizeze investiţiile.

Experţii noştri în monitorizarea punctelor de vânzare (POS) vă ţin la curent cu produsele comercializate, cu locul, momentul şi preţul comercializării. Utilizând date reale de vânzări de la retaileri și de la distribuitori, evaluăm performanţele şi cotele de piaţă ale companiilor şi mărcilor şi analizăm tendinţele piețelor globale şi locale. 

Datele şi soluțiile noastre vă ajută să ajustaţi stocurile de produse la cererea existentă în piaţă şi să vă optimizaţi sortimentația produselor, dar şi strategiile de distribuţie şi de stabilire a preţurilor.

Join Us

Colectăm date din punctele de vânzare de la retaileri și de la distribuitori pentru a ne adapta schimbărilor din piață. Căutăm continuu noi retaileri care să ne devină parteneri.

Noutăți

Găsiți cele mai noi date și interpretări pentru Monitorizarea punctelor de vânzare. Vedeți toate informațiile

    • 09/01/14
    • Technology
    • Point of Sales Tracking
    • Romania
    • Romanian

    Rata de crestere de doua cifre pentru piata bunurilor de folosinta indelungata in T2 2014

    T2 2014 s-a încheiat cu rezultate excelente pentru piața bunurilor de folosință îndelungată, atingând valoarea de 420 de milioane de euro. Aceasta a crescut cu 17% comparativ cu aceeași perioadă a anului anterior.
    • 09/01/14
    • Retail
    • Point of Sales Tracking
    • Romania
    • Romanian

    Cifra de afaceri din spatiile de retail in Romania, una dintre cele mai mari rate de crestere prognozate pentru 2014

    Studiu GfK privind situația spațiilor comerciale la nivel european
    • 03/28/14
    • Automotive
    • Point of Sales Tracking
    • Romania
    • Romanian

    Vânzări mai mici cu 26% pe piaţa anvelopelor de mașini în 2013

    În 2013, valoarea vânzărilor de anvelope noi de autoturisme și camionete a înregistrat o scădere de 26% față de 2012, totalizând aproximativ 124,3 milioane de euro.
    • 08/07/17
    • Retail
    • Technology
    • Point of Sales Tracking
    • Global
    • English

    Retail Trend Monitor 2017: Technology will make the difference in retail

    Changes in the retail landscape, driven in part by the mobile revolution and resulting changes in consumer shopping preferences, have revealed new opportunities for retailers. However, with many of the arising opportunities requiring significant investment in technology, the challenge for retailers is knowing which of these to invest in to secure future success.

    A phased approach to retail technology investment

    Those technologies that will help retailers to meet current and future consumer trends and expectations can be classified according to two distinct groups, reflecting a phased approach to retail technology investment: One: Those technological developments with a high relevance today and which will remain the focus of investment in the future. These include big data analytics (relating to both consumers and the supply chain) and mobile capabilities like shopping apps. Two: Those technological innovations that have lower relevance today, but which are predicted to become the focus of future investment. It is by anticipating the most influential technologies of tomorrow that retailers can stay one step ahead of the competition. Examples of such technologies include check-out less stores, and virtual and augmented reality. These were the findings of our Retail Trend Monitor 2017, a 51-country online survey of 346 retailers and industry experts. The study examines the technologies in which retailers should invest in the context of exploring those key retail trends that are having the most impact now and those that will have the greatest influence in the future.

    Retail trends having the most impact today and tomorrow

    According to the retailers who participated in our study, the convenience of the shopping experience (89%) is the leading driver of current retail developments but personalized marketing and the seamlessness of the cross-channel experience will gain in relevance. While they anticipate mobile communication to be the top driver in the future owing to the growing popularity of shopping anytime and anywhere, they also expect convenience to remain a dominant force. Convenience underpins many of the other drivers of change and innovations in the retail space. Closely related to anything that makes consumers’ lives easier, the concept of convenience is however constantly evolving. Today, of course, it is closely associated with mobile retail. However, according to the retail experts who participated in our study, the future of convenience will be about retailers themselves providing greater transparency of information (e.g. price comparison/review websites and social media). What’s more, it will be about them offering a seamless shopping experience across channels, and personalized marketing information and offers.

    Future success is founded on having the right retail insights

    Convenience and personalization will play a major role in shaping the future of retail. Achieving a more convenient and personalized shopping experience, one that meets consumers’ expectations, is dependent on choosing the right retail format and investing in the right technology. With the right intelligence, retailers have the opportunity to not only address but also exceed consumers’ expectations, thereby surprising and delighting them. Those retailers that achieve this will be the success stories of today and tomorrow. hbspt.cta.load(2405078, '85cb430c-ecc0-4f1b-8811-a04b4bb18e7a', {});
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