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Social Media Intelligence

Adoptarea pe scară tot mai largă a reţelelor sociale pentru a împărtăşi experienţe (atât pozitive, cât şi negative) a determinat mărcile să depună eforturi mult mai mari pentru a influenţa deciziile de achiziţie, pentru a-şi asigura loialitatea clienţilor şi pentru a câştiga clienţi noi.

Mărcile de succes vor şti să identifice care dintre conversaţiile online contează cel mai mult, să extragă date utile pentru activităţile lor cheie, precum managementul clienţilor, dezvoltarea produselor sau promovare.

Extragem informaţii relevante de pe canalele sociale şi le integrăm cu date suplimentare (de ex. date de monitorizare a mărcilor şi a vânzărilor, date din paneluri şi date de la experţii noştri în piaţă). Astfel, putem depăşi stadiul de simpli urmăritori ai reţelelor sociale; le putem oferi clienţilor noştri o imagine completă asupra pieţei şi o bază solidă pe care să îşi fundamenteze deciziile de business. 

Experții GfK în studii SMI (Social Media Intelligence) analizează conţinutul online generat de consumatori, în cadrul tuturor canalelor social media accesate la nivel global. Tehnologiile noastre bazate pe căutare şi codare umană asigură o calitate excepţională a datelor obţinute din analiza reţelelor sociale.

Ileana Chermenschi
Romania
+40 (0)749 099 447
Noutăți

Găsiți cele mai noi date și interpretări pentru soluțiile de Social Media Intelligence. Vedeți toate informațiile

    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  
    • 08/03/16
    • Technology
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016

    The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before . People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today.Understanding social media and social networking is crucial for brands in order to know how they can.
    • 10/05/15
    • Fashion and Lifestyle
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Global
    • English

    How to find the real influencers in social media

    Social media is awash with consumers and content. Yet while many brands invest heavily in their social media strategies, few understand where, and with whom, their social media influence really lies. Fortunately, GfK has developed a new technique – Social Media Network Analysis. It enables brands to understand the balance of power in social media and develop effective strategies for influencing and winning consumers both online and offline. 
Contact GfK
Ileana Chermenschi
Romania
+40 (0)749 099 447