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    • 06/15/15
    • Media and Entertainment
    • Consumer Goods
    • Consumer Panels
    • Romania
    • Romanian

    GfK Crossmedia Link, o solutie integrata de masurare a expunerii media

    GfK Consumer Panel Services Romania lanseaza o solutie integrata de masurare a expunerii media pentru TV, Radio, Print si Internet: GfK Crossmedia Link.

    • 03/28/14
    • Media and Entertainment
    • Brand and Customer Experience
    • Romania
    • Romanian

    GfK masoara puterea rasului

    Viacom si GfK au derulat primul studiu care masoara efectul direct pe care rasul il are asupra nivelului de implicare a audientei cu continutul.

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