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Smart insights: Retail

The pace of change in the retail industry is driven by digital advancements: more touchpoints, more product reviews and comparisons for consumers to access anytime, anywhere. And more variety in the path to purchase of shoppers.

To stay competitive and relevant, retail businesses need to understand evolving shopping behaviors and target group demands. They need to apply this knowledge to create differentiated experiences across both digital and physical environments.

Our retail industry research experts provide the insights to support you at every stage: from measuring your shoppers’ experiences and paths to purchase, to monitoring retail performance and trends.

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Latest insights

Here you can find the latest insights for retail industry. View all insights

    • 03/30/17
    • Retail
    • Technology
    • Global
    • English

    How are technical consumer goods markets developing across the globe?

    Exlore our infographic to get the answer to this question.
    • 03/23/17
    • Media and Entertainment
    • Retail
    • Global
    • English

    Majority of international online population regularly reads books

    Over half of the international online population (59%) reads from a book “at least once a week”, according to our recently released report featuring survey results from 17 countries.  Just under a third (30%) of those surveyed read daily, with China leading the way for the percentage of its population who are regular readers. Russia (59%) and Spain (57%) rank behind China (70%) for the percentage of their online population that reads “at least once a week”.  When we combine results for everyday readers, and those who read “every day or most days”, China leads again at 36% with Spain and the UK following closely behind at 32% each.

    Regular readers more likely to come from high income households

    Those living in high income households read books more often than those in low income households, with over a third (35%) saying that they read regularly “every (day) or most days”.  In low income households, a quarter of people (24%) are daily readers, and one out of ten claim that they ‘never’ read books, which is triple the percentage reported for high income households. “The value of these findings for the book industry lies in combining this self-reported data with analysis of actual sales across different markets and insights from our retail and consumer panels”, says Mathias Giloth, Managing Director of GfK Entertainment. “With this multi-layered approach, we help our clients to fine-tune their audience segmentation and identify customer potential, both globally and at country-specific level.”

    Regular readers by gender

    Women are more likely to be avid book readers than men, with 32% reading daily, compared to 27% of men from the international online population.  The gender gap between regular book readers is widest in the Netherlands and Spain, followed by Canada and Germany.

    Leading nations for non-readers

    The Netherlands, along with South Korea, both registered as countries with the highest percentage of their online population who report never reading books, at 16% each.  Belgium (14%) and Canada, France and Japan (11%) have the next highest proportion of non-readers.

    About the study

    We conducted the online survey with over 22,000 consumers aged 15 or older across 17 countries. Fieldwork was completed in summer 2016. Data are weighted to reflect the demographic composition of the online 3 population aged 15+ in each market. Countries covered are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA. hbspt.cta.load(2405078, '85efaed5-bbe3-4229-88b3-080a02a00197', {});
    • 03/02/17
    • Retail
    • Technology
    • Consumer Goods
    • Connected Consumer
    • Global
    • English

    How to win the 2017 shopper

    Consumers tell us that they shop using both online and offline channels for different but complementary reasons. Take a look at our infographic and discover "How to win the 2017 shopper".
    • 02/28/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Picture of the month
    • Global
    • English

    Map of the month: Share of single-person households in Cologne

    In recognition of carnival celebrations on Tuesday, GfK’s Map of the Month for February illustrates the share of single-person households in one of the holiday’s strongholds in Cologne, Germany. The data is displayed at the level of detailed grid cells (data source: GfK Demographics Germany 2016). The map is a preview of the new grid analysis feature in the geomarketing software RegioGraph 2017, which GfK will release at the end of March.

Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

    To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

  • Mystery Shopping

    Mystery Shopping

    Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.

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