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Trends and Forecasting

A atual dinâmica do mercado e a velocidade de lançamento de novos produtos e serviços, aliada ao cada vez menor ciclo de vida dos mesmos, colocam uma cada vez maior pressão sobre as empresas, obrigando-as a uma constante dinâmica de inovação, para que se mantenham na dianteira. Também o comportamento de compra do consumidor está em rápida transformação.   

Para alcançarem o êxito, é fundamental às empresas terem previsões precisas das vendas – com base em análises robustas – e das tendências mais recentes de compra e de mercado.  

Fornecemos previsões detalhadas sobre a procura de dispositivos de tecnologia, ao mesmo tempo que temos a capacidade para detetar tendências neste mercado, a nível internacional e local.  

As nossas previsões são construídas com base nas maiores amostras de dados de pontos de venda do mundo, as quais permitem-nos complementar a nossa experiência global com o conhecimento local. Esta combinação, permite disponibilizar aos nossos clientes previsões granulares e relevantes da procura futura, possibilitando uma antevisão sobre quais os produtos que serão mais comprados, em quantidade, a que preço e onde.

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Últimos Insights


Pode encontrar aqui os últimos insights de Trends and Forecasting. Ver todos os insights

    • 05/23/16
    • Press
    • Home Appliances
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Retail Analytics
    • Trends and Forecasting
    • Connected Consumer
    • Portugal
    • Portuguese

    GfK Connected Consumer Index

    GfK divulga ranking dos países mais conectados do mundo e, em 78 países analisados, Portugal ocupa a 21.ª posição.
    • 04/21/16
    • Home Appliances
    • Health Technology
    • Media and Entertainment
    • Technology
    • Automotive
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • User Experience (UX)
    • Portugal
    • Portuguese

    Quais as "Tech Trends" que a GfK identificou para 2016?

    "Tech Trends": Compreender as forças motrizes por trás do consumidor conectado
    • 03/09/17
    • Automotive
    • User Experience (UX)
    • Global
    • English

    How to define engaging experiences in self-driving cars

    Autonomous vehicles have the potential to disrupt everything we know about driving. Earlier this year, I attended a panel discussion regarding the advancements in autonomous driving at the 2017 Consumer and Electronics Show (CES). One conclusion from this session was that it is no longer a question of “if”, but “when” autonomous vehicles will become part of our lives.

    A blank canvas for auto manufacturers

    With no need for a steering wheel, accelerator, or brake pedals, the interior of a car becomes a blank canvas. So, how will companies shape this canvas while keeping the user at the forefront? For example, if a passenger wanted to work on their commute, a car could be customized into an office space with a desk and internet connection. Prefer to relax and recharge after a long day? A car could offer features like a massage chair or a big screen TV. And, in the case of ridesharing, a different car could be called up to fit the user’s mood. The car has the potential to become a “third-space”, a space to be used for more than a way to get to where you are going.

    Understanding the types of experiences consumers want

    UX research methods such as ethnography will help manufacturers understand what types of experiences consumers want to have in-car, and how to deliver them in a way that engages and delights. Ethnography helps designers, engineers, and researchers build empathy by taking them out of the lab and placing them in real world situations users face every day. We employ this approach to uncover insights while observing common tasks side-by-side with participants. This method uncovers behaviors and insights that wouldn’t be revealed in any other form of research, and allows us to truly see the world from the user’s perspective. These insights allow us to develop use-case scenarios and solutions that are both nuanced and relevant.

    Standing apart as the landscape evolves

    As the autonomous vehicle landscape evolves, manufacturers who are able to create truly exceptional in-car experiences will stand apart. The first step to delivering exceptional consumer experiences is understanding what consumers expect and need – and how they should be delivered. Through direct observation, ethnography has the power to uncover this. The question is, which auto manufacturer will be the first to get it right? hbspt.cta.load(2405078, 'dd7ac318-b881-41bc-b61d-84467be53b2d', {});
    • 03/02/17
    • Automotive
    • Global
    • English

    Vehicle features and the importance of having the latest driver technology

    While safety, reliability, fuel economy and low running costs top the list of what people see as being ‘very important’ in a vehicle, over a third (36%) of those surveyed online rank having the latest driver technology in the same regards.  Driver technology includes steering or parking assist, adaptive cruise control, and keyless entry or ignition. Over a quarter (28%) of the online population also ranked having the latest passenger technology, which includes audio or video streaming and social network connectivity, as ‘very important’ to them.

    Where driver and passenger technology is most important

    Out of the 17 countries surveyed, Brazil, China and Korea have the highest percentages overall of people saying that the latest driver technology is ‘very important’ to them. China, Brazil and Mexico, meanwhile, have the highest percentages of people rating the latest passenger technology as ‘very important’. “The value of these findings for vehicle manufacturers lies in being able to assess precisely which features different consumer segments say appeal most to them – and adjust marketing content and product development to match those aspirations”, said Global Head of Automotive Research, Siegfried Hoegl. “By combining this attitudinal data with analysis of actual sales across different markets and consumer segments, or insights from running in-depth car clinics, we help our clients to fine-tune their customer insights to the maximum extent – both globally and at country specific level.”

    Vehicle technology importance and the role of income

    A notable difference in the responses was found when breaking down the results by income. In the highest income range (the top quarter of the total income in each country), 44% see the latest driver technology as ‘very important’, compared to the bottom quarter income band, which had 30%.  A similar dip was seen across income quartiles for the importance of passenger technology as well. In fact, income had an effect on what people see as important for a range of features, including the quality of workmanship, a comfortable and spacious interior, a powerful engine and the reputation of the manufacturer.  However, other areas such as the fuel economy and environmental friendliness had much more even results across income ranges. About the study GfK conducted the online survey with over 22,000 consumers aged 15 or older across 17 countries. Fieldwork was completed in summer 2016. Data are weighted to reflect the demographic composition of the online population aged 15+ in each market. Countries covered are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA. hbspt.cta.load(2405078, 'af3661c9-e2be-4ca7-9cad-398f48f53330', {});
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