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Trends and Forecasting
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Trends and Forecasting

A atual dinâmica do mercado e a velocidade de lançamento de novos produtos e serviços, aliada ao cada vez menor ciclo de vida dos mesmos, colocam uma cada vez maior pressão sobre as empresas, obrigando-as a uma constante dinâmica de inovação, para que se mantenham na dianteira. Também o comportamento de compra do consumidor está em rápida transformação.   

Para alcançarem o êxito, é fundamental às empresas terem previsões precisas das vendas – com base em análises robustas – e das tendências mais recentes de compra e de mercado.  

Fornecemos previsões detalhadas sobre a procura de dispositivos de tecnologia, ao mesmo tempo que temos a capacidade para detetar tendências neste mercado, a nível internacional e local.  

As nossas previsões são construídas com base nas maiores amostras de dados de pontos de venda do mundo, as quais permitem-nos complementar a nossa experiência global com o conhecimento local. Esta combinação, permite disponibilizar aos nossos clientes previsões granulares e relevantes da procura futura, possibilitando uma antevisão sobre quais os produtos que serão mais comprados, em quantidade, a que preço e onde.

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Últimos Insights


Pode encontrar aqui os últimos insights de Trends and Forecasting. Ver todos os insights

    • 05/23/16
    • Press
    • Home Appliances
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Retail Analytics
    • Trends and Forecasting
    • Connected Consumer
    • Portugal
    • Portuguese

    GfK Connected Consumer Index

    GfK divulga ranking dos países mais conectados do mundo e, em 78 países analisados, Portugal ocupa a 21.ª posição.
    • 04/21/16
    • Home Appliances
    • Health Technology
    • Media and Entertainment
    • Technology
    • Automotive
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • User Experience (UX)
    • Portugal
    • Portuguese

    Quais as "Tech Trends" que a GfK identificou para 2016?

    "Tech Trends": Compreender as forças motrizes por trás do consumidor conectado
    • 11/30/16
    • Automotive
    • Geomarketing
    • RegioGraph
    • Global
    • English

    Tap business-to-business potential with RegioGraph

    Efficiency at the press of a button: RegioGraph supports companies of all branches in the optimal use of available resources and regional potential down to the level of street segments. A case study from the business-to-business sector shows how.
    • 10/25/16
    • Automotive
    • Media Measurement
    • Connected Consumer
    • Global
    • English

    Automotive marketing: Understanding the multiple touchpoints of the Connected Driver

    Today’s fragmented media landscape presents a significant challenge to automotive retailers seeking to maximize the efficiency of their online campaigns. The growing importance of online media combined with the proliferation of connected devices further exacerbates the problem. How can you influence automotive consumers in an increasingly connected world? Automotive marketers face a number of pressing concerns:
    • Which touchpoints should you activate to improve marketing communications?
    • How can you track the performance of online touchpoints?
    • Can you minimize scatter loss and maximize reach within your target group?
    • How can you get the most out of mobile?

    Understanding consumer behavior through audience measurement

    The answers to these questions lie in passive audience measurement. It reveals audience behavior, supports campaign efficiency and provides crucial insights into the purchase journey. It also allows marketers to understand consumer behavior across all channels and multiple devices. You can make informed decisions to optimize marketing strategies and to achieve growth. There are three key ways to measure your audience:
    1. For example, by revealing which websites your primary target group is using so you can plan your media spend more efficiently.
    2. By revealing the role your website plays in the purchase journey. By knowing where users are coming from, you can increase traffic to your website and optimize your impact.
    3. You can identify which online touchpoints your target groups use, how frequently, and for how long.

    Maximize the effectiveness of your campaigns

    By providing key insights into consumer behavior online, cross-media measurement enables you to maximize the effectiveness of your campaigns and prioritize future spend for maximum return on investment.  Armed with these crucial insights, you will be equipped to create compelling marketing strategies that will engage consumers and deliver a solid return to your bottom line. To share your thoughts, please email ondrej.szabo@gfk.com. 
Contacte-nos
Ricardo Anaia
Portugal
+ 351 210 000 200