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Geomarketing

Insights relevantes e acionáveis: Geomarketing

As nossas soluções de geomarketing e consultoria fornecem aos nossos clientes insights relevantes sobre factos específicos, localizados territorialmente, que impactam no sucesso das cadeias comerciais, lojas, territórios de vendas, grupos alvo, bem como cadeias e redes de distribuição e abastecimento.

Fornecemos respostas acionáveis a perguntas que contribuem diretamente para o seu sucesso regional e internacional, como: Onde pode encontrar os seus grupos alvo, e como pode alcançá-los? Quais são os seus pontos e as suas regiões de sucesso (ou potencial), e por quê? Onde e como pode explorar o potencial de mercado existente?

As nossas soluções incluem análises de mercado regional, localização de grupo alvo, análise do poder de compra por territórios, planeamento de territórios de vendas, regiões e redes de vendas da indústria e seus concorrentes.

Carlos Figueiredo
Portugal
+ 351 210 000 200
Últimos Insights

Veja aqui os últimos insights da nossa área de Geomarketing

    • 04/29/16
    • Press
    • Retail
    • Consumer Goods
    • FMCG
    • Distribution and Supply Chain Management
    • Geomarketing
    • Point of Sales Analytics
    • Trends and Forecasting
    • Portugal
    • Portuguese

    Mercado Retalhista em Portugal: previsão de crescimento lento em 2016

    Em Portugal o poder de compra dos portugueses cresceu lentamente (2,3%) face à média da UE28 (3,7%). O segmento do retalho representa 33,4% no consumo privado dos portugueses.
    • 07/17/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Forecasted stationary retail turnover, Europe 2017

    Europe's largest and most developed economies offer fruitful conditions for retailers, but they can also be fiercely competitive, and in some cases, are near saturation. Results from GfK's recently released European Retail Study bear this out: As a general rule, the greatest growth in brick-and-mortar retail turnover for 2017 is forecasted for mid-sized European markets, such as the Ukraine (+12.3%), Romania (+9.8%), Norway (+6.2%), Hungary (+5.7%), Estonia (+5.5%), and Poland (+5.3%). By contrast, projected growth for the larger economies such as Germany (+1.0%), Italy (+1.2%), France (+2.0%), and Spain (+2.9%) is much more modest. These insights help retailers pinpoint new opportunities for expanding their market share. GfK's Map of the Month for July illustrates these forecasted 2017 growth rates for retail turnover in Europe.
    • 07/07/17
    • Automotive
    • Geomarketing
    • Geodata
    • Global
    • English

    White Paper: Geomarketing for automotive retail

    Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's technosavvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.
    • 06/22/17
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power for consumer electronics, ICT, and photography, France 2016

    GfK's Map of the Month for June illustrates the 2016 regional distribution of purchasing power for consumer electronics and related products at the level of France's departments (data source: GfK Purchasing Power for Retail Product Lines, France 2016). Companies that sell these products can use these insights to align their sales and marketing strategies with the regional product potential.
Contacte-nos
Carlos Figueiredo
Portugal
General