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Distribution and Supply Chain Management

Face a ciclos de compra cada vez mais voláteis por parte dos consumidores, as cadeias de abastecimento são cada vez mais complexas. E a globalização tem implicado uma importante expansão nas redes de fornecedores e recursos.  

Um bom desempenho do negócio depende da capacidade de detetar mudanças nos comportamentos da procura e da rápida adaptação das cadeias de distribuição e abastecimento de forma a responder às necessidades.  

Os nossos especialistas em gestão da cadeia de distribuição e abastecimento, fornecem a informação e o conhecimento que precisa para gerir com a máxima eficiência todas as fases da cadeia. Combinamos dados da distribuição e dos pontos de venda, com informação sobre os produtos e previsões de vendas. Acompanhamos diariamente as dinâmicas de preços ao nível de referência do produto (SKU) na Europa, Estados Unidos, América Latina, África, Médio Oriente e Ásia-Pacífico, ajudando a melhorar a sua estratégia e as margens de preço.  

Em conjunto com as nossas análises de dados e alertas em tempo real, a GfK proporciona uma visão ampla da procura do mercado, para que possa identificar e melhorar a eficiência em toda a sua cadeia de abastecimento, para assim potenciar o desempenho do seu negócio.

Parceria com a distribuição de tecnologia

Saiba mais sobre a parceria da GfK com o Global Technology Distribution Council – GTDC.

Visite o site do GTDC

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Últimos insights

Pode encontrar aqui os últimos insights de Distribution and Supply Chain Management. Ver todos os insights

    • 05/23/16
    • Press
    • Home Appliances
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Retail Analytics
    • Trends and Forecasting
    • Connected Consumer
    • Portugal
    • Portuguese

    GfK Connected Consumer Index

    GfK divulga ranking dos países mais conectados do mundo e, em 78 países analisados, Portugal ocupa a 21.ª posição.
    • 04/21/16
    • Home Appliances
    • Health Technology
    • Media and Entertainment
    • Technology
    • Automotive
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • User Experience (UX)
    • Portugal
    • Portuguese

    Quais as "Tech Trends" que a GfK identificou para 2016?

    "Tech Trends": Compreender as forças motrizes por trás do consumidor conectado
    • 11/30/16
    • Automotive
    • Geomarketing
    • RegioGraph
    • Global
    • English

    Tap business-to-business potential with RegioGraph

    Efficiency at the press of a button: RegioGraph supports companies of all branches in the optimal use of available resources and regional potential down to the level of street segments. A case study from the business-to-business sector shows how.
    • 10/25/16
    • Automotive
    • Media Measurement
    • Connected Consumer
    • Global
    • English

    Automotive marketing: Understanding the multiple touchpoints of the Connected Driver

    Today’s fragmented media landscape presents a significant challenge to automotive retailers seeking to maximize the efficiency of their online campaigns. The growing importance of online media combined with the proliferation of connected devices further exacerbates the problem. How can you influence automotive consumers in an increasingly connected world? Automotive marketers face a number of pressing concerns:
    • Which touchpoints should you activate to improve marketing communications?
    • How can you track the performance of online touchpoints?
    • Can you minimize scatter loss and maximize reach within your target group?
    • How can you get the most out of mobile?

    Understanding consumer behavior through audience measurement

    The answers to these questions lie in passive audience measurement. It reveals audience behavior, supports campaign efficiency and provides crucial insights into the purchase journey. It also allows marketers to understand consumer behavior across all channels and multiple devices. You can make informed decisions to optimize marketing strategies and to achieve growth. There are three key ways to measure your audience:
    1. For example, by revealing which websites your primary target group is using so you can plan your media spend more efficiently.
    2. By revealing the role your website plays in the purchase journey. By knowing where users are coming from, you can increase traffic to your website and optimize your impact.
    3. You can identify which online touchpoints your target groups use, how frequently, and for how long.

    Maximize the effectiveness of your campaigns

    By providing key insights into consumer behavior online, cross-media measurement enables you to maximize the effectiveness of your campaigns and prioritize future spend for maximum return on investment.  Armed with these crucial insights, you will be equipped to create compelling marketing strategies that will engage consumers and deliver a solid return to your bottom line. To share your thoughts, please email ondrej.szabo@gfk.com. 
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