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Social Media Intelligence (SMI)

A ampla adoção das redes sociais por parte da população, como forma de edição e partilha de experiências – positivas e negativas – tem forçado as marcas a trabalharem em todas as dimensões com o objectivo de influenciarem as decisões de compra, manterem a fidelização e captarem novos clientes.  

As marcas bem sucedidas são capazes de identificar quais as conversas online que são relevantes e assim obterem insights que podem aplicar nas suas principais atividades, como a gestão de cliente, o desenvolvimento de produtos ou a publicidade.  

Nós extraímos a informação relevante das redes sociais e integramo-la com informação adicional de outros estudos como trackings de marca, de vendas, dados do painel e conhecimento dos nossos especialistas de mercado em análise. Deste modo, conseguimos ir mais além do que simplesmente ouvir o que se passa nas redes digitais e meios digitais; conseguimos dar aos nossos clientes um contexto de mercado e uma base sólida para apoiar as decisões de negócios.  

Os investigadores da GfK especialistas em Social Media Intelligence (SMI) analisam o conteúdo gerado pelos consumidores através de todas as redes sociais, ao nível global. A nossa tecnologia de pesquisa e codificação assegura elevada qualidade das nossas soluções em investigação de redes sociais. 

Últimos Insights

Pode encontrar aqui os últimos insights de SMI. Ver todos os insights

    • 05/23/16
    • Press
    • Home Appliances
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Retail Analytics
    • Trends and Forecasting
    • Connected Consumer
    • Portugal
    • Portuguese

    GfK Connected Consumer Index

    GfK divulga ranking dos países mais conectados do mundo e, em 78 países analisados, Portugal ocupa a 21.ª posição.
    • 04/21/16
    • Home Appliances
    • Health Technology
    • Media and Entertainment
    • Technology
    • Automotive
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • User Experience (UX)
    • Portugal
    • Portuguese

    Quais as "Tech Trends" que a GfK identificou para 2016?

    "Tech Trends": Compreender as forças motrizes por trás do consumidor conectado
    • 11/30/16
    • Automotive
    • Geomarketing
    • RegioGraph
    • Global
    • English

    Tap business-to-business potential with RegioGraph

    Efficiency at the press of a button: RegioGraph supports companies of all branches in the optimal use of available resources and regional potential down to the level of street segments. A case study from the business-to-business sector shows how.
    • 10/25/16
    • Automotive
    • Media Measurement
    • Connected Consumer
    • Global
    • English

    Automotive marketing: Understanding the multiple touchpoints of the Connected Driver

    Today’s fragmented media landscape presents a significant challenge to automotive retailers seeking to maximize the efficiency of their online campaigns. The growing importance of online media combined with the proliferation of connected devices further exacerbates the problem. How can you influence automotive consumers in an increasingly connected world? Automotive marketers face a number of pressing concerns:
    • Which touchpoints should you activate to improve marketing communications?
    • How can you track the performance of online touchpoints?
    • Can you minimize scatter loss and maximize reach within your target group?
    • How can you get the most out of mobile?

    Understanding consumer behavior through audience measurement

    The answers to these questions lie in passive audience measurement. It reveals audience behavior, supports campaign efficiency and provides crucial insights into the purchase journey. It also allows marketers to understand consumer behavior across all channels and multiple devices. You can make informed decisions to optimize marketing strategies and to achieve growth. There are three key ways to measure your audience:
    1. For example, by revealing which websites your primary target group is using so you can plan your media spend more efficiently.
    2. By revealing the role your website plays in the purchase journey. By knowing where users are coming from, you can increase traffic to your website and optimize your impact.
    3. You can identify which online touchpoints your target groups use, how frequently, and for how long.

    Maximize the effectiveness of your campaigns

    By providing key insights into consumer behavior online, cross-media measurement enables you to maximize the effectiveness of your campaigns and prioritize future spend for maximum return on investment.  Armed with these crucial insights, you will be equipped to create compelling marketing strategies that will engage consumers and deliver a solid return to your bottom line. To share your thoughts, please email ondrej.szabo@gfk.com. 
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