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Insights relevantes e acionáveis: Saúde

O acesso ao mercado das inovações no âmbito de cuidados de saúde está sob pressão a nível mundial. A inovação em saúde é julgada em função da capacidade que as marcas têm, ou não, de oferecer cuidados de saúde e experiências de sucesso.

Para se manterem competitivas e relevantes, as empresas precisam de focalizar os seus produtos e serviços e a comercialização dos mesmos, em torno da jornada do paciente e no "porquê" por detrás das experiências e decisões dos pacientes.

Os nossos especialistas em investigação de mercado para o setor saúde ajudam a desenvolver estratégias vencedoras, através da nossa compreensão profunda dos fatores determinantes e das tendências que moldam as oportunidades.

Proporcionamos insights em todos os segmentos do mercado de cuidados de saúde; desde a saúde animal, produtos OTC, prescrição/éticos (Rx) e ótica, até a tecnologia de saúde, como dispositivos médicos e de diagnóstico.

Consumer Health / OTC

Equipamentos médicos e diagnósticos

Ótica e acústica

Medicamentos sujeitos a receita médica (prescrição/ RX)

Healthtalk newsletter

Encontre as tendências mais recentes, os últimos dados e insights do setor, na nossa newsletter HealthTalk.

Últimos Insights

Pode encontrar aqui os últimos insights do setor da saúde. Ver todos os insights

    • 05/23/16
    • Press
    • Home Appliances
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Point of Sales Analytics
    • Trends and Forecasting
    • Connected Consumer
    • Portugal
    • Portuguese

    GfK Connected Consumer Index

    GfK divulga ranking dos países mais conectados do mundo e, em 78 países analisados, Portugal ocupa a 21.ª posição.
    • 04/21/16
    • Home Appliances
    • Health Technology
    • Media and Entertainment
    • Technology
    • Automotive
    • Home and Living
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • User Experience (UX)
    • Portugal
    • Portuguese

    Quais as "Tech Trends" que a GfK identificou para 2016?

    "Tech Trends": Compreender as forças motrizes por trás do consumidor conectado
    • 09/28/17
    • Financial Services
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    What impact is renewal transparency having on the British motor insurance market?

    Premium Drivers

    If you have renewed your motor insurance recently you may have noticed that the price your insurer has asked you to pay has probably increased. A combination of higher Insurance Premium Tax (rates have doubled over the past two years), bigger injury pay-outs and rising vehicle repair costs mean that motor insurance prices are now at an all-time high. Even for those of us savvy enough to shop around and switch provider, prices have also typically risen, despite the fact that the market remains as competitive as ever. However, it still generally pays to switch, as the vast majority of motor insurance providers are still willing to chase new business and therefore many still offer introductory discounts. Given this, it is somewhat concerning that, according to GfK’s Financial Research Survey (FRS), that the number of drivers who do switch has remained basically unchanged compared to four years ago. The number has held steady at around a quarter of drivers. So it would seem that many drivers don’t know, don’t consider, or just can’t be bothered, to change provider, despite the rising prices.

    Motor insurance renewal transparency: early signs of increased shopping around

    But there are tentative signs that this might be changing. Since April 2017, insurance providers have had to disclose prior year premiums on renewal notices. These new rules mandated by the FCA allow customers to compare more easily what they paid last year versus what they may pay this year, if they remain with the same provider. Early signs suggest renewal transparency has helped encourage greater levels of shopping around but this hasn’t so far translated into actual switching. According to the FRS, the proportion of drivers who “actively renew” their motor insurance (renew but take out at least one quote) has grown and now stands at 29%, the highest-ever level. In addition, a high proportion of those who have switched in the last 12 months also state that they are likely to switch again. On the other hand, large numbers are still auto-renewing on their motor insurance, particularly across older age groups where auto renewal rates remain stubbornly high at over 45%. For these customers, renewal transparency rules mean that providers must now also include additional disclosures on renewal notices explicitly encouraging people to shop around. Overall, I think renewal transparency has definitely been a useful step forward in making the motor insurance market more consumer friendly, and it will be interesting to see if it helps encourage greater levels of switching in the months ahead. If you would like more data, please contact me.

    The Financial Research Survey (FRS) is one of the largest and longest running surveys tracking personal financial holdings and behaviours and is considered the industry benchmark within the British financial industry

    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • Consumer Life
    • Global
    • English

    The mood of the world today – what are people thinking?

    In this free on-demand webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
Solutions
  • Experiência de marca e cliente

    Experiência de marca e cliente

    As marcas estão sob pressão para desenvolver ligações emocionais e estabelecer relações duradoras com consumidores, mas também com os gestores de decisão das empresas.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    Quando os consumidores compram, pesquisam, comunicam, reúnem informações e interagem com as empresas e marcas no “universo” online, eles comportam-se de diferentes formas, dependendo de quais os dispositivos ou écrans que estão a utilizar.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    As marcas estão sob constante pressão para manterem a relevância num mercado cada vez mais saturado.

  • User Experience (UX)

    User Experience (UX)

    O consumidor de hoje é bombardeado com promessas de experiências diferenciadoras, de forma cada vez mais sofisticadas e agressivas. Um novo produto ou serviço, para ser bem-sucedido, deve ser intuitivo, útil, envolvente e desejável. A experiência proporcionada ao utilizador tem de ser realmente memorável. 

Quote

„No matter how easy or complex my research needs were, I always got the same GfK enthusiastic approach to any particular study. “

David Delgado, Business Intelligence Manager, Abbott Spain
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