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Insights relevantes e acionáveis: Energia

O aumento da procura mundial, os preços voláteis, as metas regulatórias, a progressiva transição global para energias renováveis, assim como as expetativas dos consumidores para um diálogo mais transparente e uma efetiva redução da pegada ambiental, são os principais desafios desse setor.  

Combinamos os seus dados do mercado energético com a nossa investigação e informação, para proporcionar um conhecimento relevante e acionável, que pode incorporar diretamente nas suas estratégias de negócio.  

Fornecemos consultoria a empresas de eletricidade, gás e água ao longo de toda a cadeia de valor – desde a exploração e produção até à comercialização. Apoiamos as estratégias direcionadas a produtos e serviços em todos os mercados de energia, desde o mercado empresarial como também a consumidores finais.  

Desenvolvemos investigação de mercado sobre todos os aspetos relativos ao setor de energia, gás e electricidade, seja para identificar e avaliar oportunidades de negócios, analisar qual a perceção que existe sobre sua marca, otimizar as suas acções de marketing e comerciais, até ao acompanhamento da satisfação dos seus clientes, ou identificar oportunidades de crescimento dentro do setor de energia.

Latest insights

Here you can find the latest insights for energy industry. View all insights

    • 05/23/16
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    GfK Connected Consumer Index

    GfK divulga ranking dos países mais conectados do mundo e, em 78 países analisados, Portugal ocupa a 21.ª posição.
    • 04/21/16
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    Quais as "Tech Trends" que a GfK identificou para 2016?

    "Tech Trends": Compreender as forças motrizes por trás do consumidor conectado
    • 09/28/17
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    What impact is renewal transparency having on the British motor insurance market?

    Premium Drivers

    If you have renewed your motor insurance recently you may have noticed that the price your insurer has asked you to pay has probably increased. A combination of higher Insurance Premium Tax (rates have doubled over the past two years), bigger injury pay-outs and rising vehicle repair costs mean that motor insurance prices are now at an all-time high. Even for those of us savvy enough to shop around and switch provider, prices have also typically risen, despite the fact that the market remains as competitive as ever. However, it still generally pays to switch, as the vast majority of motor insurance providers are still willing to chase new business and therefore many still offer introductory discounts. Given this, it is somewhat concerning that, according to GfK’s Financial Research Survey (FRS), that the number of drivers who do switch has remained basically unchanged compared to four years ago. The number has held steady at around a quarter of drivers. So it would seem that many drivers don’t know, don’t consider, or just can’t be bothered, to change provider, despite the rising prices.

    Motor insurance renewal transparency: early signs of increased shopping around

    But there are tentative signs that this might be changing. Since April 2017, insurance providers have had to disclose prior year premiums on renewal notices. These new rules mandated by the FCA allow customers to compare more easily what they paid last year versus what they may pay this year, if they remain with the same provider. Early signs suggest renewal transparency has helped encourage greater levels of shopping around but this hasn’t so far translated into actual switching. According to the FRS, the proportion of drivers who “actively renew” their motor insurance (renew but take out at least one quote) has grown and now stands at 29%, the highest-ever level. In addition, a high proportion of those who have switched in the last 12 months also state that they are likely to switch again. On the other hand, large numbers are still auto-renewing on their motor insurance, particularly across older age groups where auto renewal rates remain stubbornly high at over 45%. For these customers, renewal transparency rules mean that providers must now also include additional disclosures on renewal notices explicitly encouraging people to shop around. Overall, I think renewal transparency has definitely been a useful step forward in making the motor insurance market more consumer friendly, and it will be interesting to see if it helps encourage greater levels of switching in the months ahead. If you would like more data, please contact me.

    The Financial Research Survey (FRS) is one of the largest and longest running surveys tracking personal financial holdings and behaviours and is considered the industry benchmark within the British financial industry

    • 09/06/17
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    The mood of the world today – what are people thinking?

    In this free on-demand webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.
Solutions
  • Experiência de marca e cliente

    Experiência de marca e cliente

    As marcas estão sob pressão para desenvolver ligações emocionais e estabelecer relações duradoras com consumidores, mas também com os gestores de decisão das empresas.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    Quando os consumidores compram, pesquisam, comunicam, reúnem informações e interagem com as empresas e marcas no “universo” online, eles comportam-se de diferentes formas, dependendo de quais os dispositivos ou écrans que estão a utilizar.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    As marcas estão sob constante pressão para manterem a relevância num mercado cada vez mais saturado.

  • Estratégia de Shopper e Retalho

    Estratégia de Shopper e Retalho

    A era digital continua a abrir novos caminhos face à compra, alterando como e onde as pessoas compram. Diariamente e de forma crescente, existe mais informação disponível e de rápido acesso a todos, à medida que os shoppers vêm adotando experiências de marca em múltiplos canais.

  • Trends & Forecasting

    Trends & Forecasting

    ​A atual dinâmica do mercado e a velocidade de lançamento de novos produtos e serviços, aliada ao cada vez menor ciclo de vida dos mesmos, colocam uma cada vez maior pressão sobre as empresas, obrigando-as a uma constante dinâmica de inovação, para que se mantenham na dianteira.

  • User Experience (UX)

    User Experience (UX)

    O consumidor de hoje é bombardeado com promessas de experiências diferenciadoras, de forma cada vez mais sofisticadas e agressivas. Um novo produto ou serviço, para ser bem-sucedido, deve ser intuitivo, útil, envolvente e desejável. A experiência proporcionada ao utilizador tem de ser realmente memorável. 

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