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Social Media Intelligence

A ampla adoção dos canais de mídias sociais pelo consumidor para compartilhamento de experiências – boas e ruins – tem forçado as marcas a trabalharem muito, a fim de influenciarem as decisões de compra, manterem a lealdade e ganharem novos clientes.

Marcas bem-sucedidas conseguem identificar quais conversas online valem mais para extrair insights que podem alimentar as principais atividades, como gerenciamento de cliente, desenvolvimento de produto ou publicidade.

Nós extraímos as informações relevantes dos canais sociais e integramos aos dados adicionais – como acompanhamento de marca e vendas, dados do painel e insights de nossos especialistas de mercado. Isso nos permite ir além do monitoramento de mídia social; conseguimos transmitir aos nossos clientes o contexto de mercado e uma base sólida para apoiar decisões de negócios inteligentes.

Nossos especialistas de Social Media Intelligence analisam o conteúdo gerado pelo consumidor globalmente nos canais de mídia sociais próprios e pagos. Nossa tecnologia de pesquisa e codificação assegura alta qualidade de nossas soluções de inteligência de mídia social. 

Últimos Insights

Here you can find the latest insights for Social Media Intelligence. View all insights

    • 03/22/16
    • Media and Entertainment
    • Media Measurement
    • Social Media Intelligence Center
    • Brazil
    • Portuguese (Brazil)

    Otimizando conteúdo de TV para um público exigente

    Nossa pesquisa ajudou uma emissora de TV a moldar o seu novo programa televisivo, estrelado por um ícone brasileiro.
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  
    • 08/03/16
    • Technology
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    Connecting to Consumers via their Social Worlds | Singapore - Connected Consumer 2016

    The reach of social media is far and wide: influencing, inspiring and empowering consumers like never before . People connect with not just their friends and families, but also indirectly with everyone else who are connected with them! Social media allows them to speak not merely in words, but even in pictures and videos today.Understanding social media and social networking is crucial for brands in order to know how they can.
    • 10/05/15
    • Fashion and Lifestyle
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Global
    • English

    How to find the real influencers in social media

    Social media is awash with consumers and content. Yet while many brands invest heavily in their social media strategies, few understand where, and with whom, their social media influence really lies. Fortunately, GfK has developed a new technique – Social Media Network Analysis. It enables brands to understand the balance of power in social media and develop effective strategies for influencing and winning consumers both online and offline.