GfK 14 th Relation day
More Bang for the Buck
How to increase Return on Marketing Investments?
In this conference FMCG professionals will address their vision on how to increase return on marketing investments and this from different point of views: the vision of a Professor in Quantitative Marketing, the vision of Delhaize Belgium and two cases where A-brand manufacturers and market research professionals show how a solid collaboration leads to more bang for the buck.
The past few years have been surging interest in measuring marketing performance from senior management and marketing managers. Marketing investments are increasingly scrutinized and measurable performance and accountability have become the keys to marketing success, especially in the current volatile economic climate in which companies are facing ever more pressure to demonstrate financial returns for share holders, investors, top management, and board of directors.
Programme?
11.30 – 12.30 Welcome & Walking lunch
12.30 : Dirk Vanderveken – Division Director @ GfK
13.00 : Pernod Ricard Case:
Joris Lansdaal - Business Development Manager @ Pernod-Ricard Benelux
Karen Vanderwaeren - Research Consultant @ GfK (Significant)
Koenraad Dierick - Consultant Advanced Business Solutions @ GfK
13.45 : GETTING the maximum out of PROMOTIONS:
Els Gijsbrechts - Professor in Quantitative Marketing @ Tilburg University
14.30 – 15.00 : Coffee Break
15.00 : Alken Maes Case:
Philippe Noël - Commercial Manager Off Trade @ Alken-Maes
Piet Surmont - Managing Partner-Consultant @ Keysteps Consulting
Kim Retoré - Account Executive @ GfK
15.45 : Delhaize Belgium:
Guy Elewaut - Senior Vice President Strategy, Marketing and Communications
16.30: Drink & Chat
Who?
This conference is a must attend for every professional working in the FMCG market in the Benelux.
Conference exclusive to GfK Panel Services BNL clients or on invitation.
When?
Thursday, May 3, 2012 - 11.30 am till 5.00 pm
We open doors at 11.30 where there will be catering. The formal end is planned around 16.30, after which we would like to invite you to have a drink and a chat.
Where?
ImagiBraine, boulevard de France, 1420 Braine – L’Alleud
Subscription fee: € 150 pp, for companies with more than two participants the subscription fee for the third person and onwards is € 75 pp.
More Bang for the Buck
