Insights into changing consumer perceptions
What it is
A qualitative, exploratory research to define how consumers make sense of products, services and categories in the context of their changing lives.
How it works
We provide a deep view of the contexts and influences that drive consumers’ choices, and how these fit into their everyday lives. We deliver a broader view of people’s needs and expectations, the ideal experiences they seek and we frame new consumer insights that will build the foundation for growth opportunities.
Comprehensive consumer-centric view of how the world is changing and why allowing improved strategy setting. Detailed maps of needs across products, services and brands let discover where consumer expectations and aspirations are evolving.