Expertise, collaboration, and rigor - this combination is what brings researchers from government, academic, and nonprofit research sectors to GfK and the Government & Academic team. Combining the largest probability-based online panel, KnowledgePanel®, with rigorous state-of-the-art sampling methodology, GfK experts work with you to deliver the high quality standards required for federal and peer review.
We work with government agencies, not-for-profits, academic institutions and consultancies. We deliver nothing less than globally trusted, reliable understanding of public opinion and behavior at a local, national and global level. Our clients have published their findings in academic journals, newspapers, magazines, and books.
Find out more about what GfK's Government & Academic team does in our upcoming webinar series, "The Survey & Beyond: New Intersections to Improve Accuracy & Data Depth", delivering research-on-research that will lead to better survey outcomes while also demonstrating how passive digital metering and data integration can provide information beyond the survey.
We work within the following sectors:
Why do federal, regional and local government agencies choose GfK Government & Academic?
GfK conducts both cross-sectional and longitudinal surveys for a broad spectrum of academics – economists, political scientists, psychologists, sociologists, health researchers and others who require high quality US survey.
Issues surrounding health policy encompass some of the most important areas of research in the US today.
Public Opinion data, particularly data that is to be publicly released, is under greater scrutiny than ever given its ability to significantly shift public opinion, as explicitly stated by the American Association of Public Opinion Research.
Virtually all surveys taken seriously by social scientists, policy makers, and the informed media use some form of random or probability sampling, the methods of which are well grounded in statistical theory and the theory of probability.
The members of our team are leaders in online survey research and we have the experience and expertise to guide your research in complex methodological areas.
Over the years, our staff have conducted dozens of methodological research studies, either with GfK support or in collaboration with our customers.
Topic areas include:
Sampling is an integral part of any research that aims to produce measurable inferences about a target population when a complete census is infeasible.
Our sampling statisticians: have theoretical and practical experience with the latest sampling techniques, be it random digit dialing, address-based sampling, targeted samples of various geo-demographic subgroups, as well as samples for establishment surveys.
While at the forefront of developing innovative alternatives for creation of representative samples, such as GfK KnowledgePanel, we rely on optimization techniques to improve the efficiency of our samples. That is, smallest samples that can secure the various precious and analytical requirements of each survey.