5th GfK Worldwide Optics Conference

GfK Optics Conference Agenda 2009

• Date: 7th March 2009
• Location: MIDO, Fiera Milano, Stella Polare Congress Center, Sagittarius Room, Milan, Italy

14:30: Welcome

Silvestre Bertolini, member of the GfK Retail and Technology Board

14:45: The present situation and its influence on Optics market

Carlo Abbiati, GfK Worldwide Optics Marketing Manager

15:00: The evolution in frames and sunglasses assortments in the shops: Has this been affected by the current economic trend?

Berenice Narvaez, GfK International Account Manager

15:20: The importance of forecasting and GfK's new approach to it

Matilde Soregaroli, GfK Business Consultant

15:30: Coffee break

15:45: How the crisis is creating a drive for creation and innovation in the Optics landscape: The Capitalist machinery, Karaoke behaviour and the need for data

Kjell Nordström, Associate Professor at the Institut of International Business, Stockholm School of Economics

16:50: Farewell

Silvestre Bertolini