GfK ARBOR, GfK Custom Research Inc. (CRI), GfK Caribou Lake, GfK NOP, GfK Automotive, Arbor Strategy Group (ASG) and GfK Research Dynamics have now come together to form GfK Custom Research North America. Headquartered in New York, GfK Custom Research North America is part of the GfK Group.
AMA Webcast: A New Concept In Cross-Platform Audience Measurement
If you missed the AMA webcast: A New Concept In Cross-Platform Audience Measurement on October 1, 2008 by Annie Weber, SVP, GfK Media & Communications, click here to request the presentation.
AMA Event: Mplanet 2009
GfK Customer Loyalty presents “Using Analytics to Set Customer Satisfaction Priorities"
NEW! Online Omnibus Service
Test Drive GfK Octopus
GfK Roper Public Affairs & Media and Simon Anholt Release Global Reputation Study Ranking 50 Countries
GfK Roper Public Affairs & Media, a division of GfK Custom Research North America, today announced results from the 2008 Anholt-GfK Roper Nation Brands IndexSM (NBI) report.
(Click here for Press Release) (Click here to request the report)
Global Environmental Concerns Growing as Population Looks to Government to Lead Charge Reports
GfK Roper Consulting, a division of Custom Research North America, today announced highlights from its latest global and U.S. environmental studies ahead of the company’s 2008 Green Gauge report. The findings reveal that concerns over pollution and climate change are rising worldwide and people are looking first to their national governments to take the lead in eco-responsibility. (more)
GfK Expands Custom Research Network in the USA
The GfK Group acquired 100% ownership of US company Arbor Strategy Group (ASG) on August 1, 2008. ASG, a leading strategic brand innovation consulting firm, will trade under the name of GfK Strategic Innovation in future. The takeover contributes to the growth of GfK Custom Research North America and will see new GfK locations of ASG offices in Ann Arbor, Michigan, and Chicago, Illinois. (more)
Infotainment Features are Top Consideration Among Americans Shopping for a New Vehicle
According to a new study released today by GfK Automotive, a division of GfK Custom Research North America, five of the top ten features consumers seek when shopping for their next vehicle are Infotainment-related, including USB ports, hands-free calling and portable music adaptors. The 2008 Advanced Automotive Features Study also reveals that as pump prices reach $5.25 per gallon, a majority of Americans say they will have already down-sized their vehicle or will consider purchasing a more-fuel efficient vehicle as their next automobile. (more)
GfK Mystery Shopping Offers Tips and Advice
Steve Maskell, Vice President, GfK Mystery Shopping speaks with Tappy Phillips about tips for anyone looking to become a mystery shopper, how to avoid becoming a victim of a mystery shopping scam and some of the benefits of being a shopper with GfK. Click to watch the clips: Clip One, Clip Two
Consumer Revolution Underway in China as Dramatic Shift in Values Creates New Middle Class Mindset
GfK Custom Research North America and sister company GfK Custom Research China today announced highlights of a recent global study indicating a mindset revolution is currently underway among Chinese consumers. The results suggest that this shift, led by the country’s growing middle class, is altering purchase behavior in China. (more)
GfK Roper Public Affairs & Media Partners with Anholt to Expand Nation Brands Index
GfK Roper Public Affairs & Media, a division of GfK Custom Research North America, today announced a new partnership with renowned government advisor and author Simon Anholt to provide an expanded Nation Brands IndexSM (NBI). The annual index is based on the perceptions of more than 20,000 people across the globe, ranking nations according to the strength and appeal of their image. (Click here for Press Release) (Click here for the Product Page)
CONSUMER WARNING!
Official Launch of the AP-GfK Poll
The Associated Press, the largest and most trusted source of independent news and information, has partnered with GfK Roper Public Affairs & Media, a trusted provider of public opinion research for more than 75 years, to form the AP-GfK Poll.
New Markets, New Consumers: Myths, Facts and Opportunities In Emerging Markets
Presented by GfK Custom Research North America and the American Marketing Association this educational series is designed to provide global marketers with an in-depth perspective on the emerging markets presenting the greatest opportunities for growth today. To register for the Oct. 23 session or request a past presentation, use the following links: Registration or Presentation Request
Consumer Trends from GfK Roper Consulting
Click here to subscribe to GfK Roper Pulse Snapshot, a new, regular newsletter highlighting Consumer Trends that impact your business, brought to you by GfK Roper Consulting.
The GfK Roper Yale Survey on Environmental Issues - 2008
The GfK Roper Yale Survey aims to understand the perceptions of eco-labels and environmentally- friendly products held by Americans and Canadians. Are American and Canadian consumers interested in purchasing environmentally- friendly products? Do they prioritize environmental concerns over price and quality? Do they know much about existing labels? How trustworthy are labels endorsed by different groups? Examining four different products, Americans and Canadians were asked for their attitudes on these important questions. For more information, read the press release or request the full report.
Global Summit of Women 2008
Asian Women
in the Global Economy:
Rising Opportunities and New Dynamics
In case you missed the presentation by Xiaoyan Zhao, Senior Vice President and Director, Global Research and Consulting, GfK Roper Public Affairs & Media you can request a copy by submitting this form.