GfK ARBOR, GfK Custom Research Inc. (CRI), GfK Caribou Lake, GfK NOP, GfK Automotive and GfK Research Dynamics have now come together to form GfK Custom Research North America. Headquartered in New York, GfK Custom Research North America is part of the GfK Group, the No. 5 market research organization worldwide.
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GfK Roper Public Affairs & Media Partners with Anholt to Expand Nation Brands Index
NEW YORK, April 3, 2008 – GfK Roper Public Affairs & Media, a division of GfK Custom Research North America, today announced a new partnership with renowned government advisor and author Simon Anholt to provide an expanded Nation Brands IndexSM (NBI). The annual index is based on the perceptions of more than 20,000 people across the globe, ranking nations according to the strength and appeal of their image.
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Debra A. Pruent Appointed to GfK Group Management Board
From January 2008 onwards, the GfK Group’s organizational structure will focus on three sectors rather than the five existing business divisions. In addition, the Management Board of GfK AG will be expanded to include a sixth member with effect from the start of the New Year. In its meeting on December 12, 2007, the Supervisory Board of the Group resolved the appointment of Debra A. Pruent to the Management Board. (more)
‘INFLUENTIALS’ Co-Author Jon Berry Rejoins GfK Roper Consulting
GfK Roper Consulting, a division of GfK Custom Research
North America, announced today that Jon Berry has returned
to the company as a vice president. Berry is co-author of the book "The Influentials,” recognized as one of the leading sources
in the growing field of world-of-mouth marketing. In his new position, he will serve as a consumer trend expert for the company and a marketing advisor to its client base. (more)
GfK Mystery Shopping Issues Alert to US Consumers Regarding Recent Nationwide Scam
GfK Mystery Shopping, a division of GfK Custom Research North America, reissued a warning to consumers to beware of a recent countrywide wave of scams targeting consumers looking to earn additional income through mystery shopping.
GfK advises consumers to disregard letters or classified ads that promise fast cash and free gifts by performing mystery shopping and service evaluations. (more)
CONSUMER WARNING!
New Markets, New Consumers: Myths, Facts and Opportunities In Emerging Markets
Presented by GfK Custom Research North America and the American Marketing Association this educational series is designed to provide global marketers with an in-depth perspective on the emerging markets presenting the greatest opportunities for growth today. To request a presentation from this series, complete this request form.
Maximize Time with Your Brand Across Platforms
Webcast
To register for an encore presentation of GfK Roper Public Affairs and Media Group Managing Director, Barry Feinberg's presentation of "Consumer-Constructed Story Trails: Maximize Time with Your Brand Across Platforms" click here. You will recieve an the log-in instructions after submitting the form.
WOMM-University Conference
May 8-9, 2008
InterContinental Hotel
Miami, FL
GfK Custom Research North America is an official sponsor of WOMM-U, a 2-day comprehensive and interactive educational experience built around giving you the real-world knowledge you need to execute exceptional word of mouth marketing programs. For more information, including how to register, click here.
Survival of the Fleetest
May 18-20, 2008
Naples, FL
Ready to take your agency to the next level? Join GfK Custom Research North America and the industry's most influential thought leaders at the Counselors Academy's 2008 Spring Conference. For more infomation including schedules and how to register, click here.
Great Minds at GfK Custom Research North America
GfK Custom Research North America’s award-winning researchers Marissa Sison and Lisa Cavanaugh were recently recognized by the Advertising Research Foundation (ARF). The ARF announced its 2008 Great Mind Awards Winners at the annual Re:think Conference and Expo in New York at a luncheon on April 3, 2008.