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Promoties en de invloed op de retail

Onze promotieonderzoeken brengen de ROI (return on investment) van uw marketingactiviteit in kaart en laten zien wat de invloed is op de verkopen. Wij helpen u bij het bepalen van de verhouding tussen de opbrengsten en investeringen van marketingactiviteiten zoals gedrukte coupons, web aanbiedingen en promoties in de winkel.

Wij identificeren en analyseren prijzen, locaties en aanbiedingen op SKU-niveau (voorraadunits) en registreren de impact op uw retail-verkoop. 

Quote

„“GfK's inzichten hebben onze verkoop- en marketingteams geholpen om succesvolle beslissingen te nemen die een dagelijkse impact hebben op de winkelvloer en ons bedrijf. Hierdoor kon ons verkoopteam de relatie met onze leveranciers versterken en uitbouwen." “

Grote retailer consumentenelektronica, Duitsland
Laatste insights

Hier vind je de laatste insights voor promoties en de invloed op de retail. Bekijk alle insights

    • 12/02/16
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Promotions are particularly popular with young consumers

    Price comparison sites, product demos, coupons - which promotions appeal most to which age group? See for yourself with our infographic!
    • 11/23/16
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Which promotions have real appeal for male and female shoppers?

    Shoppers love bargains. From coupons to product samples, which promotions work best with women and which with men? Our infographic reveals the answer.
    • 11/09/16
    • Promotion and Causal Retail
    • Connected Consumer
    • Global
    • English

    Optimize your below-the-line marketing spend

    Which of my marketing activities delivers the maximum return on investment? The solution lies in combining your point-of-sales data with competitive intelligence on your activities in-store, online or via print advertising.
    • 11/09/16
    • Retail
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Shoppers love bargains - but which promotions work best?

    Retail marketing activities have a huge influence on shopping decisions. When we asked shoppers what influences their buying decisions, retail promotions ranked as a key factor. Have a look at our new infographic for more!
Contact
Tessa Holzenbosch
Netherlands
+31 207 133 042
Jeroen Blank
Netherlands
+31 20 713 3066