Möchten Sie zur deutschen Seite wechseln?JaNeina
Sluiten
Geomarketing

Geomarketing

Onze geomarketing onderzoeken geven onze klanten diepgaande inzichten in locatie-specifieke factoren die van invloed zijn op het succes van bedrijven, winkels en winkelketens, afzetgebieden en doelgroepen.

We geven antwoord op de vraag "waar of welke locatie bepaalt uw regionale en internationale succes”. Waar vindt u uw doelgroepen en hoe kunt u deze het best bereiken? Welke regio's en locaties zijn het meest succesvol en waarom? Waar en hoe is het meeste marktpotentieel te behalen?

Onze methodes omvatten regionale marktanalyses, het lokaliseren van uw doelgroep en de planning van afzetgebieden. Ook leveren we digitale informatie over koopkracht en regionale marktgegevens als ook taxaties van onroerend goed, locaties en verkoopnetwerken voor de industrie-, detailhandel- en productiesector.

Latest Insights

The latest Geomarketing insights.

    • 11/08/16
    • Retail
    • Geomarketing
    • Netherlands
    • Dutch

    Nederland blijft in 2016 stabiel in koopkracht

    In Utrecht is koopkracht het hoogst, in Groningen het laagst.
    • 11/14/17
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power Europe 2017

    Europeans have an average of €13,937 available for spending and saving in 2017, according to the latest GfK study. But this purchasing power is very unevenly distributed. First-ranked Liechtenstein has €63,267 per person, while the Ukraine has just €949 per person. Widely varying conditions also await retailers and manufacturers within individual countries. For example, the top-ranked Polish district of Warszawa has €12,473 per person, while last-ranked district Przysuski has just €4,152 per person. These and other insights from the study give retailers and manufacturers the ability to pinpoint the best regions to sell and market their products.
    • 11/07/17
    • Press
    • Geomarketing
    • Geodata
    • Global
    • English

    European purchasing power climbs by a nominal 1.9 percent

    Europeans have an average of €13,937 per person available for spending and saving in 2017. This is one of the many results of GfK's newly released study, "GfK Purchasing Power Europe 2017". The available net income among the researched 42 countries varies enormously: Liechtenstein, Switzerland and Iceland have the highest average purchasing power, while Belarus, Moldova and the Ukraine have the lowest.
    • 10/25/17
    • Press
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases updated maps for all of Europe

    GfK has released its Europe Map Edition 2017/2018, which includes thousands of updates to the previous year's edition. The digital maps reveal Europe's current administrative and postcode boundaries. As such, they provide the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.
General