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Geomarketing

Geomarketing

Onze geomarketing onderzoeken geven onze klanten diepgaande inzichten in locatie-specifieke factoren die van invloed zijn op het succes van bedrijven, winkels en winkelketens, afzetgebieden en doelgroepen.

We geven antwoord op de vraag "waar of welke locatie bepaalt uw regionale en internationale succes”. Waar vindt u uw doelgroepen en hoe kunt u deze het best bereiken? Welke regio's en locaties zijn het meest succesvol en waarom? Waar en hoe is het meeste marktpotentieel te behalen?

Onze methodes omvatten regionale marktanalyses, het lokaliseren van uw doelgroep en de planning van afzetgebieden. Ook leveren we digitale informatie over koopkracht en regionale marktgegevens als ook taxaties van onroerend goed, locaties en verkoopnetwerken voor de industrie-, detailhandel- en productiesector.

Latest Insights

The latest Geomarketing insights.

    • 11/08/16
    • Retail
    • Geomarketing
    • Netherlands
    • Dutch

    Nederland blijft in 2016 stabiel in koopkracht

    In Utrecht is koopkracht het hoogst, in Groningen het laagst.
    • 09/18/17
    • Press
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases new maps for Russia

    GfK recently updated its digital maps of Russia. The maps offer up-to-date coverage of the boundaries of Russia's administrative and postal regions. As such, they provide a reliable foundation for geographic analyses of market and company operations across all industries.
    • 09/11/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Purchasing power for home improvement products, Germany 2017

    Retailers and manufacturers face the continual challenge of positioning their products in the market regions where they are most wanted. Our 2017 data on retail purchasing power illuminates the areas of Germany with the highest spending potential for various product lines. As an example, our map of the month shows the hotspots for home improvement products in Germany, including Hamburg, Frankfurt, and areas in the federal states of Bavaria, Saarland, and Rhineland-Palatinate. Retailers and manufacturers of home improvement products can use these insights to tap more market potential.
    • 08/10/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Sales area productivity, Europe 2016

    Growth in sales area productivity (gross retail turnover per m2) is an important gauge of market health for retailers looking to expand to new regions. In 2016, sales area productivity grew by 0.9% in the EU-27 (this excludes the UK due to the exchange rate disparity). Luxembourg, Switzerland, Norway, and Sweden top the rankings, but retailers can also prosper in countries with lower values, but less market saturation. Various factors influence sales area productivity, including retail format, brand strength, location quality, competitor presence, and the available purchasing power of the population.
General