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Geomarketing

Geomarketing

Onze geomarketing onderzoeken geven onze klanten diepgaande inzichten in locatie-specifieke factoren die van invloed zijn op het succes van bedrijven, winkels en winkelketens, afzetgebieden en doelgroepen.

We geven antwoord op de vraag "waar of welke locatie bepaalt uw regionale en internationale succes”. Waar vindt u uw doelgroepen en hoe kunt u deze het best bereiken? Welke regio's en locaties zijn het meest succesvol en waarom? Waar en hoe is het meeste marktpotentieel te behalen?

Onze methodes omvatten regionale marktanalyses, het lokaliseren van uw doelgroep en de planning van afzetgebieden. Ook leveren we digitale informatie over koopkracht en regionale marktgegevens als ook taxaties van onroerend goed, locaties en verkoopnetwerken voor de industrie-, detailhandel- en productiesector.

Latest Insights

The latest Geomarketing insights.

    • 11/08/16
    • Retail
    • Geomarketing
    • Netherlands
    • Dutch

    Nederland blijft in 2016 stabiel in koopkracht

    In Utrecht is koopkracht het hoogst, in Groningen het laagst.
    • 08/10/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Sales area productivity, Europe 2016

    Growth in sales area productivity (gross retail turnover per m2) is an important gauge of market health for retailers looking to expand to new regions. In 2016, sales area productivity grew by 0.9% in the EU-27 (this excludes the UK due to the exchange rate disparity). Luxembourg, Switzerland, Norway, and Sweden top the rankings, but retailers can also prosper in countries with lower values, but less market saturation. Various factors influence sales area productivity, including retail format, brand strength, location quality, competitor presence, and the available purchasing power of the population.
    • 07/17/17
    • Retail
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Forecasted stationary retail turnover, Europe 2017

    Europe's largest and most developed economies offer fruitful conditions for retailers, but they can also be fiercely competitive, and in some cases, are near saturation. Results from GfK's recently released European Retail Study bear this out: As a general rule, the greatest growth in brick-and-mortar retail turnover for 2017 is forecasted for mid-sized European markets, such as the Ukraine (+12.3%), Romania (+9.8%), Norway (+6.2%), Hungary (+5.7%), Estonia (+5.5%), and Poland (+5.3%). By contrast, projected growth for the larger economies such as Germany (+1.0%), Italy (+1.2%), France (+2.0%), and Spain (+2.9%) is much more modest. These insights help retailers pinpoint new opportunities for expanding their market share. GfK's Map of the Month for July illustrates these forecasted 2017 growth rates for retail turnover in Europe.
    • 07/07/17
    • Automotive
    • Geomarketing
    • Geodata
    • Global
    • English

    White Paper: Geomarketing for automotive retail

    Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's technosavvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.
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