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Digitale marktinformatie

Het gedrag dat consumenten online vertonen als ze in aanraking komen met bedrijven, hangt af van het scherm of device dat ze gebruiken.

GfK registreert en analyseert het online gedrag van consumenten op smartphones, tablets en computers. We combineren dit met data van offline kanalen, zodat we kunnen zien welke factoren het aankoopproces het meest beïnvloeden. 

We meten de impact van online en offline reclame en de interactie tussen uw klant en uw merk. We brengen de betrokkenheid van uw klanten in relatie tot uw merk in kaart en tonen de invloed van social media aan. Hierdoor kunt u het aankoopproces van uw klanten beïnvloeden. 

We helpen u uw communicatiestrategieën te optimaliseren, zowel online als mobiel, zodat u uw concurrentiekracht over alle kanalen en devices vergroot.

Laatste insights

Hier vind je de laatste insights voor digitale marktinformatie. Bekijk alle insights

    • 11/17/16
    • Financial Services
    • Technology
    • Digital Market Intelligence
    • Global
    • English

    Financial advertisers gain instant access to GfK’s FRS consumer segments

    GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.
    • 08/04/16
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Understand the habits of connected consumers in Asia Pacific

    Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favorit brands online?
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Connected Consumer
    • Global
    • English

    The Connected Consumer

    Consumers are more connected than ever before. The explosion of the internet and proliferation of digital technologies have raised connectivity to a whole new level. Today's savvy consumers are no longer content with the traditional relationship they have with the brands they consume. Faced with a constantly evolving retail, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.  
    • 08/03/16
    • Technology
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    The Changing Technology World | Singapore - Connected Consumer 2016

    Growth of mobiles, wearable's and IOT are changing the face of tech and how people with and interact with the world of tomorrow. Besides mobile, newer technologies like VR/AR and smart homes will impact how brands connect with tomorrows customers. 
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