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Future of Retail

Inzichten in het toekomstige gedrag van de shopper

Wat is het?
Een dienst, specifiek voor een industrie, die markt inzichten aanbied die gebaseerd zijn op de beste inlichtingen over de vraag en de verwachtingen van het winkelend publiek van vandaag in alle categorieën en markten.

Hoe werkt het?
Wij brengen meerdere databronnen samen, waaronder de verkoop feiten, panel data en ons shopper onderzoek in combinatie met mediaconsumptie. Door gebruik te maken van onze wereldwijde gesyndiceerde cross-categorie enquête FutureBuy en Jong Shopper, is het mogelijk om de kanaal dynamiek over alle categorieën en markten te vergelijken, kansen en risico's te begrijpen, en een efficiënte basis voor strategische besluitvorming te hebben.

Wat doet het?
Hiermee kunt u uw strategien en investeringsplannen voor de detailhandel toekomstbestendig maken. U identificeert en begrijpt nieuwe vormen van winkels en winkelcentra en ziet welke een kans en / of een bedreiging kunnen vormen. U leert van voorbeelden uit de praktijk en kan zo deze ideeën aanpassen aan uw bedrijf.

Lastest Insights

Here you can find the lastest insights about future of retail. To view all insights please click here.

    • 12/02/16
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Promotions are particularly popular with young consumers

    Price comparison sites, product demos, coupons - which promotions appeal most to which age group? See for yourself with our infographic!
    • 11/23/16
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Which promotions have real appeal for male and female shoppers?

    Shoppers love bargains. From coupons to product samples, which promotions work best with women and which with men? Our infographic reveals the answer.
    • 11/09/16
    • Retail
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Shoppers love bargains - but which promotions work best?

    Retail marketing activities have a huge influence on shopping decisions. When we asked shoppers what influences their buying decisions, retail promotions ranked as a key factor. Have a look at our new infographic for more!
    • 06/30/16
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Appetite for mobile payment is growing, but only slowly

    Consumers are agreed on the ease and speed paying by mobile, but the appetite for it is growing slowly. Find out how Connected Consumers think about mobile payment.
    • 05/18/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    The future of retail and what it means for the industry

    “Build it and they will come” has long been the modus operandi for the retail sector. But two decades of unprecedented change both in terms of technology and the economic environment has shaken the retail sector. This is the age of the Connected Consumer who expects retailers to fulfill their needs before they even ask. Omni-channel is the word that now defines retail as we have moved to a model where retailers need to be constantly present, ready to engage with shoppers in the moment and on the move – as well as on the high street. This is what retailers must do to survive in the Future of Retail.

    Four key battlegrounds: Choice, price, convenience and experience

    The retail environment may have changed dramatically but the four key battlegrounds – choice, price, convenience and experience – are every bit in evidence. On each front, retailers must work harder to survive, let alone win. This is a world where prices are standardized, consumers are dazzled and confused by endless choice, and shoppers judge stores by the way they make them feel not just the goods they sell. All retailers, from pure play online stores to the stalwarts of our high streets and malls and everything in between, now face a myriad of challenges. At its heart is the shopper of the future – today’s constantly Connected Consumers who want it all and expect retailers to come up with the goods.

    The shopper of the future expects retailers to keep up with them

    Understanding what makes these shoppers tick is more than half the challenge. Price savvy, technologically forward and with a mission to fulfill, the shopper of the future expects retailers to keep up with them, not the other way around. The challenge for retailers is to stay one step ahead of consumers’ demands. That means delivering on all fronts, be it product choice, service, customer experience or price. The retailers that dominate and define this new age of retail will be the ones for whom change and uncertainty represents a fresh opportunity to thrive. Understanding the constantly changing consumer and market landscapes will be key, as will be a willingness to embrace innovations and invest to benefit retailers and customers now and in the years to come. That future of retail is here and now. Are you ready for the Future of Retail? Find out more about how to navigate the Future of Retail in our report. Please share your thoughts in the comments below or email me at James.Llewellyn@gfk.com.
    • 04/25/16
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Online vs. traditional sales – where do Connected Consumers in Europe go to purchase Technical Consumer Goods (TCG)

    Which European markets offer the most potential for online sales of technical consumer goods? Download the infographic below and find out.
    • 04/18/16
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Create experiences not transactions

    Shopper expectations are set by their best experience. To earn loyalty, retailers need to delight shoppers, not just persuade them to buy. A better environment and experience will keep shoppers coming back...
    • 04/18/16
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    One product, one price

    Retailers and manufacturers have trained shoppers to be savvy. Connected Consumers know that by scrutinizing prices while shopping they might find the same item at different costs across retailers. In some cases, they can find the same retailer has a product for sale at different prices online and in-store.
Related Industries
  • Retail

    Retail

    Het tempo waarin het retaillandschap verandert, wordt bepaald door digitale vooruitgang: meer contactmomenten, meer productreviews en -vergelijkingen waartoe consumenten altijd en overal toegang hebben. En meer variëteit in aankoopkanalen waaruit shoppers kunnen kiezen.

Related Solutions
  • Shopper

    Shopper

    Met het digitale tijdperk wordt er een nieuwe weg ingeslagen voor het doen van aankopen. Er komt dagelijks steeds meer data beschikbaar en shoppers gebruiken zowel online als offline kanalen om tot een aankoop te komen.

    Om in deze omgeving te concurreren moeten bedrijven de meest relevante data gebruiken die over het gehele aankoopproces beschikbaar zijn.

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