GfK’s UK Consumer Confidence Index stays at -26
Measures for financial situation of household over the last 12 months and over the next 12 months post increases in February 2013
Nick Moon, Managing Director of Social Research at GfK, comments: “This is the first time for over a year that there have been two consecutive months with the Index as high as -26, and while an unchanged figure may not seem very good news, the maintenance of all of last month’s three point gain is encouraging. Even if the Index holds steady for a few more months, it is better to be steady at -26 than at -29, where it was for a year. Consumers may be regaining their breath before moving on to a new base camp in the ascent towards the -9 that is the overall average of the Index across its almost 40 year life.”
Watch Nick talking about what two months of non-movement means here: http://youtu.be/JMlVxE4w1tk
UK Consumer Confidence Measures – February 2013
The overall index score has stayed the same this month at -26. Two of the five measures saw increases this month, with two measures decreasing and one measure staying the same. The annual moving average increases one point to -28.
Personal financial situation
The Index measuring changes in personal finances during the last 12 months has increased four points this month to -20; this is one point higher than February 2012.
The forecast for personal finances over the next 12 months has increased two points this month to -5; this is one point higher than this time last year.
General Economic Situation
The measure for the general economic situation of the country during the last 12 months has decreased one point to -52; this is eight points higher than February 2012.
An expectation for the general economic situation over the next 12 months has stayed the same this month at -25; this is four points higher than this time last year.
Climate for major purchases
The major purchases measure has decreased this month to -26; this is one point higher than this time last year.
The ‘now is a good time to save’ Index, has decreased four points to -20, which is six points lower than February ’12.
For further details
For further details or to arrange an interview, please contact Stuart Ridsdale at Greenfields Communications E: email@example.com
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About the survey
The UK Consumer Confidence Barometer is conducted by GfK on behalf of the EU, with similar surveys being conducted in each European country. In producing its own reports on the whole of Europe, the EU applies a seasonal adjustment to the data, to smooth out any changes that are functions at least in part of the time of year.
Historically, the UK data have not been seasonally adjusted in this way, and to maintain comparability, GfK continues not to apply this adjustment. This can lead to situations where the EU figures show different movements in a particular month from those produced by GfK. Individual months may be affected, but the long term trend is not. The UK Consumer Confidence Survey from GfK was conducted amongst a sample of 2,002 individuals aged 16+ on behalf of the European Commission.
Quotas are imposed on age, sex, region and social class to ensure the final sample is representative of the UK population. Interviewing was carried out during 1st – 10th February 2013. The figures contained within the Consumer Confidence Barometer have an estimated margin of error of +/-2%.
Results for the Consumer Confidence Barometer are normally available on the last working day of each month at 00.01am; the release date for March 2013 is Thursday 28th March 2013. Any published material requires a reference to both GfK and the European Commission e.g. ‘Research carried out by GfK on behalf of the European Commission’.
This study has been running since 1974. Back data is available from 1996.
GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion.
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