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News & Events

29 January 2013
December confirms 2012 was the year of the tablet
As predicted, 2012 was a very significant year for the Media Tablet market, with full year sales volume being 267% higher compared to 2011. December 2012 alone saw more Media tablets sold in GfK’s tracked retail channels than Notebook sales in the whole of Q4. This growth was partly driven by the increase of smaller Media Tablets which generally have lower average selling prices (ASPs), as ASPs saw a decline of 23% (year on year in 2012). We are also seeing 52% more brands competing in the Media Tablet market, and 126% different models available to the consumer in 2012 compared to 2011. It seems likely that these trends will continue in 2013 as the lower prices in this product group have made buying a Media Tablet a more viable purchase for many consumers.

Cordless Keyboards have benefited from the uprising of the Media Tablet, with year on year volume and value growths of 31% and 26% respectively in 2012. It is no surprise of the growth of cordless keyboards, as this peripheral enables consumers to utilise their Tablet for content creation instead of just content consumption.​


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