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Insights & Publications

  • New whitepaper: The shopper of the future.
    18 December 2014 - ​Find out how today’s young shoppers see tomorrow’s shopping experience in GfK’s survey of over 7,000 consumers across the globe.
  • What we want in tomorrow’s car
    16 December 2014 - Almost half (49%) of Europeans want fast internet access in their vehicle, with the biggest appetite for a connected vehicle coming from 40-49 year olds (53%), higher than 18-29 year olds at 46%.
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Press Releases

  • German Consumer climate is strong going into the New Year
    19 December 2014 - Findings of the GfK Consumer Climate study for Germany for December 2014
  • Eighty-year tradition behind GfK's calculation of purchasing power
    15 December 2014 - According to the study "GfK Purchasing Power Germany 2015", Germans will have a nominal per-capita purchasing power increase of €572 in 2015.
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