From our blog

  • Skip Ad in…5…4…3…2…1…

    Consumer Goods    17 April 2014 -Whilst browsing to watch a product review on one of the world’s most frequented video sharing site, I was faced w
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  • Hispanic Marketing: A Family Affair

    Consumer Goods    16 April 2014 -There are many reasons to target Hispanic consumers. The most obvious one is size. The US Hispanic population is projec
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  • Proving the power of cross-media campaigns

    Media & entertainment    15 April 2014 -“Which ad format can we leave out of our campaign without jeopardizing the overall impact?“  If this question sounds fa
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Insights & Publications

  • Map of the month: Purchasing power for Germany, Austria and Switzerland, 2014
    17 April 2014 -
  • The power of cross-media campaigns
    16 April 2014 - GfK’s Niko Waesche chooses three case studies that illustrate the power of combining TV and digital. Many of the findings genuinely surprised our clients, leading them to reassess their channel mix.
    Not applicable
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Press Releases

  • GfK completes market report for Circassia IPO
    15 April 2014 - Circassia selected GfK to provide an independent expert view in preparation for the first biotech initial public offering (IPO) of shares on the main London market since 2006.
    Health | Pharmaceutical | Consumer health
  • New GfK US Survey Reveals Growing Concerns over Data Privacy, Desire for Corporate and Government Action
    14 April 2014 - A recent GfK poll reveals that almost nine in ten (88%) US consumers are at least “a little” concerned about the privacy of their personal data. One in three consumers also reports being directly impacted by misuse of personal data.
    Financial Services | Technology | Health
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