Insights & Publications

  • What’s driving Gen Y away from buying cars?
    15 September 2014 - Could they be lured back by new technology? Find out how carmakers can capture this eager market.
  • Insights from the new GfK French truck tire panel
    2 September 2014 - Behind the trends of the French truck tire market
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Press Releases

  • GfK and Viacom win ESOMAR prize with “Comedy Central Power of Laughter”
    12 September 2014 - GfK and Viacom International Media Networks (VIMN) have won ‘Best Methodological Paper’ at the 2014 ESOMAR Congress for their joint paper called “Comedy Central Power of Laughter”.
    Media & Entertainment
  • Global photo market: trend towards high-value cameras
    11 September 2014 - GfK results from 64 countries researched show: The situation in the worldwide photo market is lacking a clear direction. Those are the results from GfK to mark photokina 2014 in Cologne, Germany.
    Technology | Consumer Electronics | Office & Photo
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