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Insights & Publications

  • Are the German and Austrian tire markets as similar as they seem?
    9 April 2015 - This was a central question that Martin Faißt, International Marketing Manager Automotive at GfK in Germany, sought to answer in his recent presentation at the AutoZum automotive industry gathering in Salzburg, Austria.
  • 44% of US Adults Live in Households with Cell Phones But No Landlines
    2 April 2015 - Data from GfK MRI’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones but no landline telephones; this cell phone-only population has grown by 70% since 2010.
    Fashion & Lifestyle | Media & Entertainment
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Press Releases

  • Three quarters of consumers say brands have to be environmentally responsible
    20 April 2015 - With the 45th World Earth Day happening this week, GfK has published survey findings showing how important environmental values are to people internationally; with three quarters agreeing brands have to be environmentally responsible.
    Not applicable
  • Consumer climate significantly improves across Europe
    14 April 2015 - Findings of the GfK Consumer Climate Europe study for the first quarter of 2015
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