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Insights & Publications

  • What do Japanese drivers want from tomorrow’s car infotainment systems?
    30 January 2015 - Which car infotainment features do Japanese want
    Automotive
  • GfK releases new digital maps of China and India
    29 January 2015 - GfK has released new map editions for India and China that feature thousands of updates.
  • New Textile News January 2015 is available
    19 January 2015 - The new Textile News January 2015 is available on the Fashion & Lifestyle page.
    Fashion & Lifestyle
  • Map of the month: Purchasing power in Germany, 2015
    15 January 2015 - GfK's Map of the Month for January reveals the 2015 per capita purchasing power in Germany at the district level.
  • What do Italian drivers want from tomorrow’s car infotainment systems?
    14 January 2015 - Which car infotainment features do Italians want
    Automotive
  • New whitepaper: The shopper of the future.
    18 December 2014 - ​Find out how today’s young shoppers see tomorrow’s shopping experience in GfK’s survey of over 7,000 consumers across the globe.
  • What we want in tomorrow’s car
    16 December 2014 - Almost half (49%) of Europeans want fast internet access in their vehicle, with the biggest appetite for a connected vehicle coming from 40-49 year olds (53%), higher than 18-29 year olds at 46%.
    Automotive
  • Map of the month: Purchasing power for toys and hobbies, Germany 2014
    11 December 2014 - GfK's Map of the Month for December reveals the purchasing power for toys and hobbies, which are popular Christmas gifts, in Germany's urban and rural districts (study "GfK Purchasing Power for Retail Product Lines Germany 2014").
  • Expanded collaboration between Pitney Bowes and GfK
    10 December 2014 - Pitney Bowes is expanding its long-standing collaboration with GfK
  • GfK User Experience division awarded ISO 9001 certification
    8 December 2014 - As well as being awarded ISO 9001, GfK’s UX team is also the first specialist UX provider to appoint a quality control specialist to focus solely on quality.
    Health | Automotive

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