Insights & Publications

  • Clear patterns in the Middle East tyre market
    28 July 2014 - Retailing in the UAE, KSA or Egypt? Read our report on consumer behaviour – and how tyre sales reflect regional attitudes and trends.
    Automotive
  • French consumers associate electric vehicles with low emissions
    23 July 2014 - Some 61 percent of consumers in France have a favorable overall opinion of electric vehicles, but customers are polarized when it comes to actually considering a purchase, usually due to costs.
    Automotive
  • GfK to present new tool for measuring the user experience at UXPA
    23 July 2014 - Smart organizations understand that managing the growing number of experiences users have with products, services, brands, and touch points is essential.
  • New Energy Vehicles Drive a Huge Emerging Market
    18 July 2014 - China brings in a national ‘New Energy Vehicles’ strategy - How can international manufacturers seize this opportunity?
    Automotive
  • GfK Retailer Satisfaction Study 2014
    3 July 2014 - How to Provide an Outstanding Retailer Experience for your brand in highly competitive markets?
    Retail | Consumer Electronics
  • Good retail real estate brings success to mid-sized cites
    27 June 2014 -
  • GfK's travel analysis column in Skift
    23 June 2014 - The first article explores how Millennials are using their mobile phones to do their travel planning and whether the travel industry is ready for this new trend.
    Travel
  • Review ESOMAR – Digital Dimensions 2014
    19 June 2014 - On June 15 - 17, the leading digital research event ESOMAR - Digital Dimensions 2014 took place in Stockholm, Sweden.
  • Map of the month: Stationary retail turnover, Europe
    18 June 2014 -
  • Review ESOMAR – Digital Dimensions 2014
    18 June 2014 - On June 15 - 17, the leading digital research event ESOMAR - Digital Dimensions 2014 took place in Stockholm, Sweden.

Contact Us