Insights & Publications

• Table top audio docks gaining popularity in Singapore: GfK

  13 June 2013 - The growing demand and intensifying penetration of smart mobile devices have directly given rise to the popularity of table top audio docks.
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  Technology

• GfK’s Tim Bosenick to present the user’s point of view of the online shopping experience at the Global e-Commerce Summit

  31 May 2013 - Tim Bosenick, Managing Director of GfK’s User Experience group, will present user experience (UX) best practices and benchmarking methods for online shops at the Global e-Commerce Summit.
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  Consumer Goods | Retail | Technology

• GfK AND BMW win top award at 2013 ESOMAR Automotive Research Forum

  29 May 2013 - A paper published by Harald Schuster, GfK, Germany and Sabine Hatz, BMW Group, Germany has received the ESOMAR 2013 Automotive Research Forum Best Paper Award.
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  Automotive

• Hitting the target: explore GfK’s new Talk magazine

  8 May 2013 - Innovation is all about offering the right bundle of benefits. Ultimately consumers buy benefits, not products. But for whom should you innovate?
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  Automotive | Consumer Goods | Fashion ＆ Lifestyle | Financial Services | Health

• New HealthTalk magazine out now

  8 May 2013 - In this first issue of HealthTalk for 2013, we show how the new realities of the healthcare industry ultimately offer new opportunities for marketers.
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  Health | Medical Devices | Consumer health | Optics ＆ Acoustics | Pharmaceutical

• New TechTalk magazine out now

  8 May 2013 - In the first 2013 issue of TechTalk magazine, we explore the digitization of entertainment media and the effect this is having on business models and ecosystems alike.
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  Technology | Office ＆ Photo | Telecommunication | Information Technology | Consumer Electronics

• Southeast Asian consumers spending more on and buying more small domestic appliances

  23 April 2013 - Over 30 million units sold across five key markets in the region; European brands gaining grounds
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  Home Appliances | Consumer Goods

• GfK’s User Experience Team to Share Insights at UX Masterclass Conference in Spain

  17 April 2013 - GfK’s User Experience Team to Share Insights at UX Masterclass Conference in Spain
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• China invests in alternative vehicle drive systems

  5 April 2013 - Hybrid cars, fuel cell engines and electric cars – the trend is towards vehicles that are less damaging to the environment.
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  Automotive

• Almost three-quarter of flat panel TVs sold in Vietnam today is an LED TV

  21 February 2013 - Strong price erosion fuelled LED TV demand by almost three fold last year
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  Technology