Insights & Publications

  • Compare markets in Europe: how truck tires stack up
    29 October 2014 - Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There’s so many ways to approach a research question. Which is the right approach? Is my model the best-suited?
  • Retail centers: Sustainable investment or hype?
    27 October 2014 - GfK retail expert Manuel Jahn explores in a white paper whether retail centers constitute a sustainable investment with genuine substance or an overhyped asset that poses grave consequences down the road.
  • Current Trends in the German Radio Device Market
    23 October 2014 - The German radio device market is developing quite steadily in 2014: A minor market value decrease of -0.4 percent has been observed in the current year until September.
    Consumer Electronics
  • Up for grabs: Data shows chances for big-name engine oil brands in Nigeria
    21 October 2014 - New panel data map market for engine oil in Nigeria
  • GfK and Marriott share key learning on driving digital choices
    17 October 2014 - GfK’s Sarah Gleason and Marriott International’s Rob Johnston are coming together at the International Shopper Insights in Action Event (3-5 Nov) to present recent path-to-purchase learning.
    Tourism & Travel | Retail
  • GfK in 90 seconds: Watch the new global brand video
    16 October 2014 - GfK in 90 seconds: Watch the new global brand video
  • Changes to administrative and postal regions reveal a Europe in flux
    15 October 2014 - GfK has released its Europe Map Edition 2014/2015, which reflects thousands of changes that have occurred in Europe since last year.
  • 10 Things shoppers want e-tailers to know
    15 October 2014 - It’s never been more important to offer a best in class online shopping experience. We talk to thousands of online shoppers every year about every aspect of the e-commerce journey.
  • Why Japanese tire manufacturers need to be ready for the next tax hike
    14 October 2014 - What tires and taxes have in common in Japan
  • RegioGraph 2014 with maps and GfK purchasing power data for Europe
    6 October 2014 - GfK has developed an English version of its geomarketing solution RegioGraph 2014, with deliveries to begin at the end of October.

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