Insights & Publications

  • Infographic: Findings on the market for gardening equipment and chemicals
    26 August 2014 - A look back at the first half of 2014 shows that consumers are spending more on gardening equipment and chemicals again than in the same period of the prior year.
    Retail | Consumer Goods
  • Customer centricity: bridging the digital divide
    26 August 2014 - GfK article, published in CMO Europe, exploring the different ways brands can increase customer satisfaction across digital and physical realms, including voice-of-the-customer (VoC) and user experience (UX) programmes.
    Not applicable
  • Sunglasses and Optics: Gulf dynamism puts Europe under pressure
    20 August 2014 - In the first article in a series studying optic trends in the Gulf - and published exclusively in VisionPlus Arabia - GfK’s David Lewis looks at how the Gulf market is turning Europe green with envy.
    Retail | Fashion & Lifestyle
  • Does your voice-of-the-customer (VoC) programme measure up
    20 August 2014 - GfK's Stuart Crawford-Browne discusses the elements that make up a successful VoC programme.
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  • GfK webinar illuminates applications of geodata in reinsurance industry
    19 August 2014 - An Intelligent Insurer-hosted webinar on September 3 from 3-4pm BST (London) showcases the many applications of GfK geodata in the insurance and reinsurance industries.
  • Belgian Football Madness rules the Retail Game in Q2
    12 August 2014 - GfK Retail Reports for Q2/2014 - Belgian Football Madness rules the Retail Game
    Retail | Telecommunication | Information Technology | Consumer Electronics
  • House of Cards, Breaking Bad and binge viewing pull audiences online
    7 August 2014 - GfK study shows, for the first time, audience and sign-up data for Netflix and Amazon in the US and UK.
    Media & Entertainment
  • Map of the Month: OTC Purchasing Power, Germany 2014
    7 August 2014 -
  • The German TV Market 2014 - What are the market drivers?
    6 August 2014 - The LCD TV market has experienced a strong first half year in 2014: Compared to that same period of last year, the market volume has increased at almost +10 percent.
    Consumer Electronics
  • Relational intelligence is the key to business success
    4 August 2014 - Experts from GfK, Harvard and Boston University are promoting marketing and brand management as forms of relationship management – and have proven that relational intelligence is the key to success.
    Not applicable

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