Insights & Publications

  • GfK Purchasing Power for Retail Product Lines 2014
    23 September 2014 - Germans devote the largest share of their retail purchasing power to food items, home improvement and clothing.
  • Arno Hummerston to discuss Epic Research Failures at Unleashing Data Summit in Amsterdam
    19 September 2014 - GfK is delighted to be presenting at the Unleashing Data Summit on 1st October in Amsterdam.
  • Map of the month: Purchasing Power for photography in Germany, 2014
    16 September 2014 - GfK has released a map of GfK Purchasing Power for photographic equipment to mark the Photokina trade fair in Cologne, Germany from September 16-21.
  • What’s driving Gen Y away from buying cars?
    15 September 2014 - Could they be lured back by new technology? Find out how carmakers can capture this eager market.
  • Insights from the new GfK French truck tire panel
    2 September 2014 - Behind the trends of the French truck tire market
  • GfK to share latest TV and Media insight at IBC 2014
    2 September 2014 - At IBC 2014, GfK will be sharing a number of key research pieces, including its recently revealed research which provides the first-ever consumption data at a title level for programmes viewed on subscription-on-demand (SVOD)
    Media & Entertainment
  • Social Media Intelligence and your smartphone brand
    1 September 2014 - Ever wondered how social media influences your smartphone brand image?
  • Infographic: Findings on the market for gardening equipment and chemicals
    26 August 2014 - A look back at the first half of 2014 shows that consumers are spending more on gardening equipment and chemicals again than in the same period of the prior year.
    Retail | Consumer Goods
  • Customer centricity: bridging the digital divide
    26 August 2014 - GfK article, published in CMO Europe, exploring the different ways brands can increase customer satisfaction across digital and physical realms, including voice-of-the-customer (VoC) and user experience (UX) programmes.
    Not applicable
  • Can automakers achieve data-driven empathy?
    26 August 2014 - Is your customer looking for a "fling" or to become "best friends"? Why automakers could benefit from data-driven empathy.

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