Insights & Publications

  • Map of the month: Purchasing power for Germany, Austria and Switzerland, 2014
    17 April 2014 -
  • The power of cross-media campaigns
    16 April 2014 - GfK’s Niko Waesche chooses three case studies that illustrate the power of combining TV and digital. Many of the findings genuinely surprised our clients, leading them to reassess their channel mix.
    Not applicable
  • Digital postcode and municipal maps for Asia
    15 April 2014 - GfK releases updated and expanded digital maps for all of Asia, from Afghanistan and China, to Thailand and Vietnam.
  • GFK STRENGTHENS ITS UX PRESENCE IN THE US
    7 April 2014 - Lauren Zack to lead East Coast UX team.
    Technology
  • Retail centers: A full-package retail format
    1 April 2014 - GfK retail real estate expert Manuel Jahn has written a white paper that explores why Germany's retail centers have sparked ever growing interest among investors and retailers in recent years.
  • March see sees a 2 point rise in Consumer Confidence
    28 March 2014 - GfK’s UK Consumer Confidence Index has increased two points this month to -5. All five measures used to calculate the Index Score saw increases this month.
    Financial Services | Professional Services | Public Services | Consumer Goods
  • Launch of German-language version of “RegioGraph 2014”
    26 March 2014 - The latest version of GfK's geomarketing software "RegioGraph 2014" allows users to plan multi-level sales channels and display international address data at the street-segment level.
  • Cinema-Like Surround Sound Experience: Soundbars take over the living room
    24 March 2014 - Cinema experience for one’s home? More and more consumers are looking for a solution for this purpose nowadays. Thinking of a home theatre, big screens and impressively detailed images cross one’s mind.
    Consumer Electronics
  • Viacom and GfK join forces on the “Power of Laughter”
    21 March 2014 - Viacom International Media Networks (VIMN) has released findings from its latest “Power of Laughter” research - an international, two-phase study, the second phase of which was delivered by global research agency, GfK.
    Media & Entertainment
  • GfK to Host 2014 HFES Health Care Symposium
    14 March 2014 - GfK is excited to host the Human Factors and Ergonomics Society’s 2014 Health Care Symposium in Chicago.

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