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News & Events

23 October 2012
Embrace Tomorrow: new GfK Talk out now

In this first issue of our new ‘Talk’ magazine, we show you how future business opportunities can be developed in both established and new markets. We demonstrate and explain how the car manufacturer Volvo successfully seized an opportunity generated by its well-received image transformation and the right price structure.

We look at the prospects offered by the strong economy of South Africa and its consumers. We take a close look at the global potential of affordable smartphones. And we explain why the pharmaceutical industry should increasingly focus on the loyalty of its patients.

To find out more please download the new Talk as pdf below.


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