From Lufthansa to Textile News – Make the most of our Knowledge

 

hich strategy is Deutsche Lufthansa AG pursuing in its brand management? What is new in the textiles market? … GfK consultants provide answers to these and many more questions in articles and other publications, which are often written in cooperation with their clients. Make the most of our knowledge.

 

Topic Brand

The Lufthansa brand (pdf, 98 KB)

In search of the right metrics (pdf, 1,9 MB)

Topic Test Markets

Dress rehearsal for market launch (pdf, 179 KB)

Contact:

Siegfried Högl
+49/ (0)911/ 395-2364
siegfried.hoegl@gfk.com

Birgit Brüns
+49/ (0)911/ 395-2545
birgit.bruens@gfk.com