GfK Omnibus System
The GfK OMNIBUS combines very different Questions from various clients in one multi-purpose survey and does this efficiently, economically, fast and exclusively.
The GfK OMNIBUS questions ensure the availability of information about knowledge, opinions and views of the population and its situation. A high survey frequency makes the GfK OMNIBUS ideal for analyzing problems that occur suddenly. As it is a permanent structure, it can also be used very efficiently for time series surveys.
Clear benefits:
Speed:
All omnibus surveys operate to fixed schedules and are structured to deliver findings as quickly as possible. For example, you can obtain results to your questions over the weekend.
Good value for money:
As this survey combines different questions from various clients, you share the set-up costs with other clients. This means that you are only paying a fraction of what an exclusive custom research survey would cost.
Reliable findings based on large-scale samples:
The findings of the GfK OMNIBUS surveys are based on large samples, which makes them highly reliable. New respondents are selected for every omnibus to exclude panel effects.
High method standard in terms of sample and data quality:
The GfK OMNIBUS SYSTEM Instruments are largely standardized. Quality control in all areas, starting from sample building right through to evaluation, guarantees that the sample is representative and also comparability of findings. We use the knowledge and instruments of the entire GfK Group to minimize the influences on survey quality and meet the high quality standards.
Exclusivity:
The findings of the GfK OMNIBUS survey are evaluated in a customer-friendly format. Your findings are exclusive to you and you can choose the format in which you want to receive them.
Full service:
Our qualified Team of Consultants is on hand to support you in all survey stages, from initial design to interpretation of the results.
For further information, contact our team of advisers.