GfK Psychology – Areas of Application

We use psychological research as the first step of combined
qualitative/quantitative projects and also in independent
surveys that are purely qualitative.

 

Our tailor-made research approaches deliver a
qualitative response to your marketing questions: 

Strategic  Marketing On which psychological and emotional mechanisms is my customers’ behavior based?
Brand Positioning How do customers experience my brand in the relevant competitive environment?
Category
Definition 		How do consumers perceive, structure and define my product category?
Product
Development 		Is there any uncharted territory on the map of needs? Which functions do consumers look for?
Communication With which arguments and wording can I grab the attention of my customers

Contact:

Barbara Primas
+49/ (0)911/ 395-3071
barbara.primas@gfk.com