GfK Psychology – International Qualitative Network
Set up as multicultural, international team.
GfK has dedicated qualitative teams in 39 GfK companies across the globe and our qualitative network comprises cooperation and partnership agreements in 92 countries.
Benefits:
- Centralized monitoring from Nuremberg: GfK Psychology is
your direct contact - Integration of knowledge about national markets,
mentality and culture - Tailor-made survey designs using international
standardized research methods - Common quality standards for recruitment,
moderation, analysis and reporting - International comparability of findings
A comprehensive international
but uniform approach
Our aim for international surveys is to find a meaningful balance:
