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A Contact for all that is Important to you

Customer focus, the first of our Corporate Values, is the primary aim of our staff. Our unique combination of market and methodology expertise enables our Key Account Managers to put together the optimum team for clients, which is exactly matched to their specific requirements. As your central contact, they coordinate your surveys within the GfK Group. This makes them experts for your questions and markets. They are able to provide advice that goes well beyond the pure interpretation of survey findings.

The benefit for you is that you deal with one contact only, who can process all your inquiries relating to all research fields in all countries. All Key Account Managers (KAM) are senior, experienced consultants who hold posts involving a high level of responsibility within the GfK Group. We see our KAMs as partners and consultants of our clients.

Our success proves that we are on the right track. Around two thirds of our business involves clients to whom we provide cross-divisional advice on different issues. And the number of Key Accounts is growing continually. This why we recently made the decision to appoint several Global KAMs, who now focus exclusively on coordinating and managing the market research activities of selected clients.