The Expertise You Need to Optimize Your Pricing Plan

Price is increasingly emerging as a key driver when it comes to choosing products and brands. But have you determined the optimum price range for your product? As you begin to develop new products, GfK’s price optimization experts can help you determine the right price for your product, as well as the maximum range your target market is willing to pay.

What pricing strategies should you implement for certain segments and how can you adjust your prices to increase profits, as well as sales? GfK’s proven price optimization solutions include creative, reliable methods that can integrated into the concept testing process or conducted as stand alone research projects. Depending on your specific needs, our experienced research consultants will draw from GfK’s global tools and resources to select the ideal methodology to meet your specific objectives.

Your issues:

Identify Price Expectations	You have not yet decided on the pricing of your new product and would initially like to find out how consumers position the new product in terms of competitors’ price.
Establish Price Sensitivity	You want to define a price range which your target group will find acceptable.
Checking Pricing Alternatives	You already have a clear idea of where you want to position your product in terms of pricing and now wish to determine which pricing alternative would achieve the highest purchasing intention.
Price Simulation and Optimization	You wish to optimize the prices of products in your portfolio, or quantify the impact of competitor responses on your sales and profit.
Price Research in the Automotive Sector	What can you charge for a brand new car? How many cars can you sell at a specific price? Which features do customers choose?

Contact:

Christine Graf
+49/ (0)911/ 395-3689
christine.graf@gfk.com

Thomas Hertle
+49/ (0)911/ 395-4370
thomas.hertle@gfk.com